What price expertise?

How easy backpack-book-books-256431it must be to finish a manuscript and just send it off, confident that a small army of people employed by your adoring publisher will immediately step up to do everything necessary to get your masterpiece into the hands of equally adoring readers.

Editors, designers, proof-readers, printers, they’re all provided, and you the author need not worry about any of it. You’ll have to respond to the editor, and approve the cover, and check the final proofs, but most of the responsibility rests with your publishers. For this they get well rewarded if your book sells well, and carry the deficit if it doesn’t.

If your books sell really well, and in doing so keep the entire operation afloat, your publisher will be very keen to support you in any way they can. If like me you write what is mysteriously called ‘genre fiction’ the publisher will want you to keep those books rolling out, one a year if you can manage it, and if that means providing the expert help you need to keep going, so be it.

A good crime writer knows the importance of research and getting the facts right. accident-barrier-caution-923681.jpgWhatever setting you choose – contemporary or in the past – the details of police procedures and enquiry methods need to be correct. Forensic science has changed radically over the past thirty years or so, and is progressing all the time, so those details too are very time-specific and all too easy to get wrong. What does the self-publishing writer have to do?

The trick is to gather around you a team of people to help, so that you can spend your time assembling all this information into an engaging story. You’ll need someone to advise about policing, and someone else as the forensics expert. Other aspects of criminality might need expert input too – gang behaviours, money laundering, drug smuggling, whatever. The aristocracy of the crime writing world, Ann Cleeves, Peter Robinson, Val McDermid and the like, will have all the necessary experts ready to assist, presumably paid for out of the hefty profits the publishers will make from the resulting best-sellers. The self-made artisans of the writing world, however, don’t have such support, unless we find and pay for it ourselves. At which point I ask myself, what price expertise?

I’m used to finding the production experts I need – editor, ‘type-setter’, cover designer, proof-reader, printer, – and paying each of them the agreed fee up front, before the book goes on sale. But I’m now I find myself wanting expert help of a different kind even as the book is being written. Unlike many crime writers who have had careers in the law, or the probation service, or the police, I have no professional background and expertise to draw upon. I choose a setting, and characters, and a story, but I still need expert input to get the crime details right, and sometimes the story itself will hinge around the procedural details.

I’m really grateful to the retired DI who advises me, and who wants nothing more for his help  than cups of tea and acknowledgement in the book, but I’ve struggled to find someone on the forensics issues. Textbooks and online sites are available, but they have to relate to the time period: for a story set in 2001 I scoured the booklists looking for a a text written before that time, to make sure that it was pertinent to my setting. It’s interesting to do it all myself but it takes so much time, and trying to complete a book a year is just too much.

The latest move is to cast my net wider in looking for expert help that won’t cost me more than I can afford. architecture-building-campus-356086.jpgMy local University website reveals teams of academics specialising in the very areas I want help with. Hallelujah! I scoured the staff lists, looking for the expertise I need, picked some names almost at random, and sent an email explaining what I was looking for and that I couldn’t offer remuneration. My expectations were low, I admit, but were confounded when I got reply from one name almost immediately, taking up my offer to go and talk about what I’m doing and what I need. Result!

As much as the expertise, what I’m most looking forward to is the chance to talk to someone who is interested in what I’m doing. Writing as a self-published author, and living in a wonderful rural location, it can be a lonely life. Maybe this could be the start of a collaboration that will be fun as well as fruitful.

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I’m keeping my writing plans private

So, the week’s writing adventure at the Arvon centre in The Hurst, John Osborne’s house in Shropshire, is done. IMG_0992

Monday to Saturday, five days of thinking and writing and talking and sharing, and cooking and washing up. And very enjoyable it was too. Two well-prepared and interesting tutors – Chibundu Onuzo and Lucy Hughes-Hallett – and a great group of writers. Ages in the group ranged from early twenties to myself; three blokes, the rest women. I was impressed by the quality of what we produced in fast writing exercises, and the diversity of experience we brought. Really enjoyable, and only slightly marred by the responsibility of producing an evening meal for fifteen people on one of the nights. I was relieved when my turn was behind me. The food was delicious, and too much of it!

I wish I had copies of some of the short pieces we produced. Re-workings of the Cinderella story generated some great laughs, I remember, At one point, Lucy asked to write about a person from our childhoods, which turned out to be very emotional. And how many words could we find as an alternative to ‘nice’? What might the choice of word indicate about the character who would choose it? All sorts of activities reminded me of the basics of writing a great story.

For me, the purpose of the experience was to clear my head about whether, when and what I want to write in the future. And the main thing I came away with is that I should relax, slow down and not commit to anything until I’m ready. I’m leaving my options open, and not succumbing to pressure from myself or anyone else to a deadline for  another book, if there’s going to be one.

So, there we are. For the time being my future plans are inside my head and not to be shared. Does that sound curmudgeonly? Perhaps, but never mind. At my time of life, I can do as I please. Watch this space.

 

How long will readers stay loyal?

I’m trying to keep my ideas open and fluid around the issue of future writing. At the end of the last post I wondered whether I could sell copies of my backlist books if I didn’t have a new book to add to the list. Now my conversations with myself, and with others in the writing business, are revolving around whether readers will stay loyal if a new book doesn’t appear for a couple of years.Simone-Forti-1024x576

Whatever I do in the future, I need to get off the treadmill that this focus on the next book has become. Having been divorced and self-employed for most of my adult life, I respond badly to pressure from external obligations – which is not the same as avoiding responsibility. Responsibility is fine, so long as its a choice, not an expectation.

The unsurprising conclusion is that my motivation is almost entirely intrinsic, not extrinsic: clearly I need to write because I want to, not because I have to.

So, is all this incompatible with life as a self-published author? If I take my time to decide what to do next, will it matter if a new books appears in two years rather than one? If I want to play around with genre, regardless of whether the outcome will sell well, does that matter? I wrote ‘Burning Secrets’BURNiNG_SECRETS_AW.indd with an eye on a continuing crime-fiction series, but my current thoughts are veering away from that towards something more character-driven and less concerned with police procedures.

Above all, I’m asking myself whether my books sell – which they do – because of the genre, or because they have my name on the cover? Without any real marketing, and with no budget for promotions or advertising, sales are slow but keep going, and readers who pick up one book usually come back for more.

If there isn’t a new ‘Ruth Sutton’ book next year, of course readers won’t just wait, twiddling their thumbs. Of course they’ll migrate to other authors. But readership isn’t a ‘zero-sum’ game. If existing readers are looking elsewhere for books, that doesn’t mean they’ll forget about mine, and when  a new book appears, with a modicum of publicity, they’ll be interested. New readers may need more persuasion, but the backlist is there, waiting for their interest to be piqued, and curiosity about what else I’ve written might well overcome the unfamiliarity of a different genre. Genre boundaries are so artificial anyway.

So another option opens up for me. Delay the decision about whether to write again. Turn away for a while, do other things, scratch the itch. If something really attractive begins to bubble in the writing brain, follow that lead, but don’t force it. Don’t be bound by past decisions about genre. You can’t force inspiration into being, it has to be allowed to develop, even it that takes a bit of time.

analysis blackboard board bubble

Photo by Pixabay on Pexels.com

There, I’ve convinced myself that’s it’s OK to wait. Let’s see if I feel the same after the week’s writing course I’m starting on Monday.

The joy of talking about writing

As you might have gathered from my last post, and others over the past few months, I’m seriously weighing the positives of writing and self-publishing against the negatives, and there’s no certainty that I will want to continue.balance sheet dreamstime_s_114698015

But when I think about giving it all up, one aspect of the process keeps calling me back, and it’s something that many writers would be surprised by: I love talking about my books and my writing, to groups large or small. I love just starting to speak, without notes, and sometimes without a plan or direction, and hearing what comes out of my mouth. It’s different every time, and responds to the nature of the group, their reactions, and their questions. I watch and listen and adjust how I reply. It’s fun and interactive and engaging, as I imagine playing a video game might be, although that’s something I’ve never done.

The people I’m talking to seem to enjoy it too, and tell me so. They’re used to people having a set speech, and my ‘off the cuff’ approach goes down well. Does it sell heaps of books?business-money-pink-coins.jpg Who knows? People do buy books from me at these events, and often not just the latest one but earlier ones that I may have mentioned. All my six novels are linked, by setting and by some recurring characters, and some readers really want to start from the beginning, which I applaud.

If I’m talking to a group in a library, I sell less, probably because these people use the library rather than buy their own. If it’s a Women’s Institute audience, the ladies often team up, each buying one of the series and sharing them around – which makes sense for them but isn’t great for sales! People in readers’ groups tend to want their own copies – hurray. However many or few I sell, the money’s welcome and the pile of boxes in my garden room is reduced still further, but that’s not the principal satisfaction.

I really enjoy talking to readers, but if I wasn’t writing, what would be the purpose and rationale for these talks?

If the talks about writing didn’t happen, I’d miss the ‘charge’ I get from doing them. Is that a sufficient reason for keeping going?

My new book arrives: how does it feel?

BURNiNG_SECRETS_AW.inddI’m ruthless with my Twitter feed, regularly and systematically blocking anything I don’t want and refusing to ‘follow back’ until I’ve checked the person out. Too many ‘followers’ are just fishing for reciprocation, and I’m not interested. As a consequence, my Twitter line includes almost exclusively people involved either in books and publishing, or Cumbria and the Lake District, or any combination of those.Wasdale

 

In a sense those two threads dominate my thinking about my books and writing. I’m passionately interested in West Cumbria, an area I have loved all my life and where I’ve lived for the past decade and more. Part of my determination to begin writing fiction at a relatively advanced age stemmed from the need to write about this place and its history and people.

That’s the upside: the downside is that I’ve never been sure about the ‘genre’ of my writing. Which comes first for me – setting, characters, or plot? In the Jessie Whelan trilogy ‘Between the Mountains and the Sea’ the priority was clearly setting and characters. The main external dramas were provided by real events, and the internal dramas arose from the interaction among fictional characters, and between them and their surroundings, both place and time. When I decided to have a go at crime fiction, I realised that balance of those aspects would have to change, and that plot would have to be more important, but I don’t believe I’ve truly made that shift. Setting and characters still dominate, and details of the plot are much harder for me.

Maybe it’s that ambivalence about what my writing is really about that has made me less enthusiastic about the new novel than I should be. All my writerly Twitter acquaintances speak of the arrival of a new book from the printers with such excitement, much like the arrival of a new baby – unalloyed positive feeling. Or at least that’s how it appears. There are photos of piles of books waiting to be signed, glamorous launch events and brimming champagne flutes.pexels-photo.jpg

For me, the new book’s arrival last week was just another stage in the long tedious process of self-publishing which has felt endless and stressful, even though the whole schedule has worked without a hitch. I suspect that part of my anxiety about it is a hangover from the anxiety about the serious accident I suffered almost a year ago when the new book was in its very early stages, too late to be abandoned but too early to see the light at the end of the tunnel. For a while I couldn’t walk, or drive, or even type without pain. It would have been good to just relax into recovery but the unfinished book haunted and taunted me, and kept me awake. I resented it, and maybe I still do.

The arrival of a new book could feel like a milestone, and a relief, but it doesn’t, because now the real work starts of trying to sell the damn thing. Promotion requires unceasing optimism and enthusiasm and for me those are both in short supply at present. Should I be honest and admit that the book felt rushed? The background details of the Foot and Mouth outbreak in Cumbria in 2001 are rich, authentic and moving, but one of the characters is unconvincing and the plot allows authenticity to triumph over a more eventful – and satisfying? – ending. I’m always my own harshest critic, which is unhelpful at this stage.

So, for various reasons, when the books arrived I wasn’t overwhelmed with love for a much-loved child after a difficult pregnancy. It was more like ‘Here we go again. And they’re not going to like the ending. And do I really want to do this all over again in another year or so? And I’m supposed to be retired.’ Not very positive is it? Maybe I just need to pull myself together and stop whingeing.

Local or global promotion?

The story so far… I tried putting one of my books on the Kindle free list. 115 copies were downloaded, and quite a few readers were reading ‘pages’ during the four days of the promotion and shortly afterwards. No way of knowing whether there will be a longer term impact on sales.


downloadLast week I tried another of KDP’s suggested strategies, where the price gradually increases over four days – I think. Seemed complicated, but I gave it a go with another of my books and kept my eye on the ‘promotion’ results. Nothing. Nada. Nichts. Not a single download, at any of the ‘staged’ prices, and no impact on the ‘pages read’ numbers. I deliberately didn’t do a lot of Tweeting etc about the ‘promotion’ as I wanted to see whether price alone was the reason for people choosing to download.

The conclusion of these two deeply unscientific investigations is that you can guarantee a high level of interest in your ebook only if you give it away, for free. I find that pretty depressing.

In the past week I’ve experienced another form of ‘promotion’, which started small and then stepped up. Much of my readership is based in Cumbria, where all my books are set. Many of my readers are pre-digital, and the limit of their internet engagement will probably be Facebook, reading but not posting. There’s an FB page run by a a group in my local town and I use it to check dates, events, things for sale. I posted that my new book would be out on June 6th and a few details about it, and the post was shared quite widely. One of the people who saw it was obviously a local reporter looking for a story, and he rang me and asked a few more questions. The exchange took about five minutes and I thought no more about it.

The following day, this was the front page of the North West Evening Mail, based in Barrow-in-Furness and read all over South West Cumbria. There was a fuller article on an inside page, with quotes from my website and more information. It doesn’t raise my international profile, but the people who read this will get their signed paperback copy and pay the full price on the cover. Maybe thinking small and local is the way to go.IMG_0637

Do book ‘promotions’ work?

Well, I put ‘A Good Liar’ on the Kindle free ebook list last week and 115 copies were downloaded over the five days of the offer. At the same time the number of (KENP) pages being read of both ‘A Good Liar’ and ‘Forgiven’, which is the next book in the series, both went up markedly. FORGIVEN_2017There may or may not be a connection. This week I’ve tried another Kindle promotion strategy, putting ‘Forgiven’ into the process where the price progresses from low back to the ‘normal’ of around £4 over four days. No noticeable increase in downloads as yet, but I admit I’ve been too busy to do anything about telling anyone about the promotion. At least there’s some income from this strategy, but it doesn’t look particularly effective so far.

More news on that next week. In the meantime, I’ve sent the new book ‘Burning Secrets’ to the printers and can do no more with it until the delivery arrives on May 31st. I know I should be more proactive about promotion, but I need a break after the struggle to get all the production stages completed on time and make all the necessary decisions. And I had a big birthday party to organise and then enjoy – which I did, very much. pexels-photo-634694.jpegLoads of people came from away, and it was great to have a steady flow of visitors on the following morning, so we could catch up properly.

I could have put flyers about my new book on the tables at my party, and made a little speech about it, and had a draw for a free copy, but I just didn’t want to to do that. This was an important personal occasion, and the books are about what I do, not who I am. Does that make sense?

Hitting the big 70 puts things in perspective, and running around pushing people to buy my books isn’t top of my priorities. There are many readers, especially in Cumbria, who enjoy the books and say so, and have been anticipating the new one for some time. I’ll do the usual round of meetings, talks, festivals and radio, and hope that will draw some new readers in too. The ebook and Amazon sales will be picked up by my US distributors Fahrenheit Press and its charismatic MD Chris McVeigh,who knows the book selling business far better than I do. I could do with a similar ‘champion’ here in the UK – someone who loves my work and knows how to promote it – and does so for love, not money. Maybe that’s unrealistic, and lazy!