The joy of talking about writing

As you might have gathered from my last post, and others over the past few months, I’m seriously weighing the positives of writing and self-publishing against the negatives, and there’s no certainty that I will want to continue.balance sheet dreamstime_s_114698015

But when I think about giving it all up, one aspect of the process keeps calling me back, and it’s something that many writers would be surprised by: I love talking about my books and my writing, to groups large or small. I love just starting to speak, without notes, and sometimes without a plan or direction, and hearing what comes out of my mouth. It’s different every time, and responds to the nature of the group, their reactions, and their questions. I watch and listen and adjust how I reply. It’s fun and interactive and engaging, as I imagine playing a video game might be, although that’s something I’ve never done.

The people I’m talking to seem to enjoy it too, and tell me so. They’re used to people having a set speech, and my ‘off the cuff’ approach goes down well. Does it sell heaps of books?business-money-pink-coins.jpg Who knows? People do buy books from me at these events, and often not just the latest one but earlier ones that I may have mentioned. All my six novels are linked, by setting and by some recurring characters, and some readers really want to start from the beginning, which I applaud.

If I’m talking to a group in a library, I sell less, probably because these people use the library rather than buy their own. If it’s a Women’s Institute audience, the ladies often team up, each buying one of the series and sharing them around – which makes sense for them but isn’t great for sales! People in readers’ groups tend to want their own copies – hurray. However many or few I sell, the money’s welcome and the pile of boxes in my garden room is reduced still further, but that’s not the principal satisfaction.

I really enjoy talking to readers, but if I wasn’t writing, what would be the purpose and rationale for these talks?

If the talks about writing didn’t happen, I’d miss the ‘charge’ I get from doing them. Is that a sufficient reason for keeping going?

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My new book arrives: how does it feel?

BURNiNG_SECRETS_AW.inddI’m ruthless with my Twitter feed, regularly and systematically blocking anything I don’t want and refusing to ‘follow back’ until I’ve checked the person out. Too many ‘followers’ are just fishing for reciprocation, and I’m not interested. As a consequence, my Twitter line includes almost exclusively people involved either in books and publishing, or Cumbria and the Lake District, or any combination of those.Wasdale

 

In a sense those two threads dominate my thinking about my books and writing. I’m passionately interested in West Cumbria, an area I have loved all my life and where I’ve lived for the past decade and more. Part of my determination to begin writing fiction at a relatively advanced age stemmed from the need to write about this place and its history and people.

That’s the upside: the downside is that I’ve never been sure about the ‘genre’ of my writing. Which comes first for me – setting, characters, or plot? In the Jessie Whelan trilogy ‘Between the Mountains and the Sea’ the priority was clearly setting and characters. The main external dramas were provided by real events, and the internal dramas arose from the interaction among fictional characters, and between them and their surroundings, both place and time. When I decided to have a go at crime fiction, I realised that balance of those aspects would have to change, and that plot would have to be more important, but I don’t believe I’ve truly made that shift. Setting and characters still dominate, and details of the plot are much harder for me.

Maybe it’s that ambivalence about what my writing is really about that has made me less enthusiastic about the new novel than I should be. All my writerly Twitter acquaintances speak of the arrival of a new book from the printers with such excitement, much like the arrival of a new baby – unalloyed positive feeling. Or at least that’s how it appears. There are photos of piles of books waiting to be signed, glamorous launch events and brimming champagne flutes.pexels-photo.jpg

For me, the new book’s arrival last week was just another stage in the long tedious process of self-publishing which has felt endless and stressful, even though the whole schedule has worked without a hitch. I suspect that part of my anxiety about it is a hangover from the anxiety about the serious accident I suffered almost a year ago when the new book was in its very early stages, too late to be abandoned but too early to see the light at the end of the tunnel. For a while I couldn’t walk, or drive, or even type without pain. It would have been good to just relax into recovery but the unfinished book haunted and taunted me, and kept me awake. I resented it, and maybe I still do.

The arrival of a new book could feel like a milestone, and a relief, but it doesn’t, because now the real work starts of trying to sell the damn thing. Promotion requires unceasing optimism and enthusiasm and for me those are both in short supply at present. Should I be honest and admit that the book felt rushed? The background details of the Foot and Mouth outbreak in Cumbria in 2001 are rich, authentic and moving, but one of the characters is unconvincing and the plot allows authenticity to triumph over a more eventful – and satisfying? – ending. I’m always my own harshest critic, which is unhelpful at this stage.

So, for various reasons, when the books arrived I wasn’t overwhelmed with love for a much-loved child after a difficult pregnancy. It was more like ‘Here we go again. And they’re not going to like the ending. And do I really want to do this all over again in another year or so? And I’m supposed to be retired.’ Not very positive is it? Maybe I just need to pull myself together and stop whingeing.

Local or global promotion?

The story so far… I tried putting one of my books on the Kindle free list. 115 copies were downloaded, and quite a few readers were reading ‘pages’ during the four days of the promotion and shortly afterwards. No way of knowing whether there will be a longer term impact on sales.


downloadLast week I tried another of KDP’s suggested strategies, where the price gradually increases over four days – I think. Seemed complicated, but I gave it a go with another of my books and kept my eye on the ‘promotion’ results. Nothing. Nada. Nichts. Not a single download, at any of the ‘staged’ prices, and no impact on the ‘pages read’ numbers. I deliberately didn’t do a lot of Tweeting etc about the ‘promotion’ as I wanted to see whether price alone was the reason for people choosing to download.

The conclusion of these two deeply unscientific investigations is that you can guarantee a high level of interest in your ebook only if you give it away, for free. I find that pretty depressing.

In the past week I’ve experienced another form of ‘promotion’, which started small and then stepped up. Much of my readership is based in Cumbria, where all my books are set. Many of my readers are pre-digital, and the limit of their internet engagement will probably be Facebook, reading but not posting. There’s an FB page run by a a group in my local town and I use it to check dates, events, things for sale. I posted that my new book would be out on June 6th and a few details about it, and the post was shared quite widely. One of the people who saw it was obviously a local reporter looking for a story, and he rang me and asked a few more questions. The exchange took about five minutes and I thought no more about it.

The following day, this was the front page of the North West Evening Mail, based in Barrow-in-Furness and read all over South West Cumbria. There was a fuller article on an inside page, with quotes from my website and more information. It doesn’t raise my international profile, but the people who read this will get their signed paperback copy and pay the full price on the cover. Maybe thinking small and local is the way to go.IMG_0637

Do book ‘promotions’ work?

Well, I put ‘A Good Liar’ on the Kindle free ebook list last week and 115 copies were downloaded over the five days of the offer. At the same time the number of (KENP) pages being read of both ‘A Good Liar’ and ‘Forgiven’, which is the next book in the series, both went up markedly. FORGIVEN_2017There may or may not be a connection. This week I’ve tried another Kindle promotion strategy, putting ‘Forgiven’ into the process where the price progresses from low back to the ‘normal’ of around £4 over four days. No noticeable increase in downloads as yet, but I admit I’ve been too busy to do anything about telling anyone about the promotion. At least there’s some income from this strategy, but it doesn’t look particularly effective so far.

More news on that next week. In the meantime, I’ve sent the new book ‘Burning Secrets’ to the printers and can do no more with it until the delivery arrives on May 31st. I know I should be more proactive about promotion, but I need a break after the struggle to get all the production stages completed on time and make all the necessary decisions. And I had a big birthday party to organise and then enjoy – which I did, very much. pexels-photo-634694.jpegLoads of people came from away, and it was great to have a steady flow of visitors on the following morning, so we could catch up properly.

I could have put flyers about my new book on the tables at my party, and made a little speech about it, and had a draw for a free copy, but I just didn’t want to to do that. This was an important personal occasion, and the books are about what I do, not who I am. Does that make sense?

Hitting the big 70 puts things in perspective, and running around pushing people to buy my books isn’t top of my priorities. There are many readers, especially in Cumbria, who enjoy the books and say so, and have been anticipating the new one for some time. I’ll do the usual round of meetings, talks, festivals and radio, and hope that will draw some new readers in too. The ebook and Amazon sales will be picked up by my US distributors Fahrenheit Press and its charismatic MD Chris McVeigh,who knows the book selling business far better than I do. I could do with a similar ‘champion’ here in the UK – someone who loves my work and knows how to promote it – and does so for love, not money. Maybe that’s unrealistic, and lazy!

‘Free’ ebooks: what are the implications?

After my post last week about the ludicrously low prices that are being charged for ebooks, I decided to try something. I put one of my novels – the first one, ‘A Good Liar’ – onto a four day free offer, starting on April 23rd, which happened to be my birthday. free dreamstime_xxl_24924655(Considering my qualms about this method of book promotion, you might call it an ‘unhappy birthday to me’. ) Ever open-minded, I wanted to see what would happen in both the short-term and as a possible more lasting consequence.

I’ve just checked the figures on my KDP dashboard and 97 free ebook copies of ‘A Good Liar’ have been downloaded in the past two days, 72 on day 1 and 25 yesterday. Will the downward trend will continue over the next two days? Apart from listing the offer, I did nothing more to publicise it. I assume that Kindle have a list of freebies that tight-fisted readers trawl through. It only takes seconds to click and costs them nothing, but then what? Do they actually read the book, or check the first page or two and discard those that don’t appeal?

By the weekend I’ll know the total number of downloads. What I will not know is how many, if any, of these free books were read. I could check the Amazon reviews, but very few readers actually bother to submit anything. I could check hits on the website, or sales of the other books in the series – all of which are still listed at the ‘normal’ price of around £4 – £5. I’d be surprised if a freeloader was prepared to pay that for a book, unless they were so enamoured of the story that they simply had to read on, and that would be great.

My curiosity is piqued. Maybe I should try another experiment, temporarily reducing the cost of one of my books to 99p, to see if that makes the same difference. I could use it as part of the promotion campaign for the new book, which is due in early June. That book will handled by Fahrenheit Press, who have the ebook rights to my crime novels. I’ll be interested to see what their fairly idiosyncratic approach to promotion does to raise reader awareness.

I’ve done ‘loss leaders’ before: in my previous life as an international education consultant I did work ‘pro bono’ sometimes, just to introduce myself to a new client, confident that ‘work generates work’ and that more jobs would follow, and they always did. With book sales I’m less confident that a free offer will produce a lasting effect. That could be because my books are not as good as the contribution I made as a consultant, although I do get a gratifying amount of positive feedback. Or maybe as a relative novice,  I just don’t understand how book selling really works.balance sheet dreamstime_s_114698015

Fortunately, I don’t expect or need to make a living from writing and publishing my own books, in paperback as well as ebook formats. But I don’t expect to make a loss either. I work hard at my writing and want readers to enjoy the result. I find and pay good people with expertise to edit, typeset, proofread, design the covers and print my books. All those paperback production costs need to be covered, and that depends on the delicate balance of sales and pricing. Conversion to ebook is relatively cheap, but I still don’t want to undervalue the work that goes into my novel, in what ever format. There’s the dilemma.

 

How useful is a big book ‘launch’?

pexels-photo.jpgWhen I produced my first book in 2012 I was so taken up with the final stages  of publication and all the detailed stuff that most writers – me included – find so intimidating, that I didn’t even think about a book launch. Then I came across a friendly local PR person, who gave some free advice about a ‘launch’, and I did as she advised. It seemed like a lot of work – press releases, emails to heaps of people I’d never met – and the outcome was deeply disappointing. I didn’t realise then what I know now, that self-published novels are two a penny and rarely make ripples on the local news scene. I also know now that many self-published novels deserve to sink without trace.

In my early innocence, I was surprised that the local media weren’t very interested in my book, and nor were local bookshops. The only people who agreed to come to the launch were friends and family, and it would have been easier and more comfortable to have a party for them at home. It felt as if we were putting on a show in front of a non-existent audience. On the way home I recall feeling wretched about the waste of money and the sense of humiliation – a far cry from the achievement of a life-long goal that I might have been celebrating.

FALLOUT_Ruth Sutton-1

With the second book I tried again. This time the local paper sent a photographer and there was quite a good write-up, but again it felt like an anti-climax. With Book 3 I didn’t bother with a launch. The book just appeared in the shops and as I toured the libraries and local groups talking about it, the local paper would appear and publish a photo. So the same end was achieved without the expense and awkwardness of standing around pretending to have fun.

Books 4 and 5 went the same way. Now the concept of a ‘launch’ has been so negatively affected by previous experience that thinking about ‘launching’ the new book fills me with dread.

This fear may be irrational, as the situation is quite different than it was in 2012 when I started down this road. I now have a considerable local following of readers who are anticipating the next book, having read all the previous ones. It’s hardly the Harry Potter phenomenon, but local booksellers tell me that they are regularly asked when the new book will be out. My readership has grown through word-of-mouth not as a result of serious promotion and marketing. The area of interest is regional to Cumbria, but there is a Cumbrian diaspora too that reads my stuff, and visitors to the area sometimes come across my books too and spread them further afield.

The region at the heart of the interest, however, is largely rural and thinly spread, with no obvious population centre where a launch would naturally happen. So what to do? Is a one-off ‘launch’ worth what it would cost, in both cash, time and anxiety?

The publication date of the new book is about two months away, and I have a decision to make about how to mark the event – if at all.

Opening paragraph: it has to be good!

hardback bookAlmost at the end of the writing and editing process on the new book now, and the last thing on the list of issues to deal with is the opening paragraph. The current version has been written and rewritten countless times over the past few months and before I’m done it’ll be started all over again. Not many lines, maybe half a dozen sentences, but I want to get it as good as I can.

It’s always a challenge. In a short space you have to give the reader a sense of place, time, character and the impending story, and every word counts, like poetry. It’ll be the first thing the curious potential reader will look at, and probably the first thing I read aloud when I’m presenting the book. I’ve read the first paragraph of ‘A Good Liar’ many times over the years since it was published and I’m still pleased with it, and I want to feel the same about the first paragraph of this book too. It’s almost there, but it’s still too clumsy. I’ve tinkered with it until the words start to blur. Now’s the time to start it all over again.

The other crucial section of course is the ending, the final few sentences. All the major plot points are sorted out by then, no more twists, just a ‘human interest’ scene and a shred of dialogue to leave the reader interested in what might come next. I think I’ve got that. So the first paragraph will keep calling to me until the deadline for sending it to the designer is upon me, or I just can’t bear to look at it any more. In either case, by the end of next week it’ll be done. Thank heaven.