What’s the story on ‘quotes’ for book covers?

With the ms of the new book with the copy editor, I’m thinking ahead to the upcoming stages of the book’s production. I’ll be using the same cover designer as on the previous five novels, and have a brilliant photo image already bought and paid for: now I’m wondering about the ‘back cover blurb’ so that the designer can get started.

All of which brings me to the business of finding a ‘quote’ ie. a brief endorsement of either the book, or me as the author, taken directly from a credible source who is willing and able to provide a phrase or two and put their name to them. Amazon readers’ reviews don’t cut it, I’m sorry to say. I’ve used ‘quotes’ on only two of my previous books: the first, on the reprint of ‘A Good Liar’, was hardly effusive, but its source was impeccable in Margaret Forster, an icon of the literary world and a famous Cumbrian. She told me when we started to correspond that she didn’t normally do any kind of endorsements, and I was both surprised and delighted when she agreed to this…..

GoodLiar_COVER.indd

‘Historical background is convincing, and an excellent ending’ 

CRUEL_TIDE COVER front

‘A thrilling tale of corruption and exploitation’

The second was from William Ryan, a very successful historical fiction writer, for my first crime novel ‘Cruel Tide’. I’d met him on a course and appealed to him directly, not through his editor or agent, and again was very pleased when he agreed. I’ve not managed – until now – to get a ‘quote’ on any of my other books, but that’s not through lack of effort.

There appears to be some unwritten protocols and other barriers that stand in the way. First, it’s very hard to find a way of approaching an author to ask if they would be willing. I’ve recently been reprimanded because the approach wasn’t made indirectly by my editor. If I had an agent, the approach could presumably have been made that way. Authors don’t widely share their email addresses, understandably, and it is not in the interests of an editor, agent or publisher to have their precious ‘client/commodity’ distracted by a gesture of support to another author, especially – horror! – a self-published one.

Secondly, authors who are successful enough that their name counts for something are obviously going to be very busy people. A recent approach to one was rebuffed by a litany of the pressures that the person was currently having to deal with, which meant that there couldn’t possibly be time to glance through a proffered manuscript and offer a few words. I had used the phrase ‘a quick read’, which was been batted back to me as if it denoted a lack of respect.

The third possible reason for my relative lack of success in my efforts has been the suspicion that authors are asked (or expected?) by their agents and/or publishers to offer quotes only to writers from the same ‘stable’ as themselves. Heaps of ‘quotes’ appear routinely in newly published books, inside as well as on covers: presumably the people who provide them have been able to find the time for the ‘quick read’ or whatever it takes to enable a few phrases to be offered for this purpose. There are ‘insiders’ who scratch each others’ backs in this aspect of publishing, and there are ‘outsiders’ like me, and possibly some of you. As a self-publishing author of what is still known as ‘genre fiction’, I’m accustomed to being treated as some kind of low life, but it still rankles occasionally.

In my darker moments I wonder if this reciprocal endorsement accounts for the stellar ‘quotes’ that sometimes appear on the covers of books that are really not that good, or not up to the usual standards of the author. In my even darker moments I wonder how some of the books on the shelves ever got published at all without apparently being subject to a properly critical edit. Could it be that once your name is known and will sell a book on its own, you can get away with mediocrity?

On a more positive note, my latest book will have a quote on the cover from a well-respected writer in the crime fiction business. It will be what’s known as a ‘generic’ quote, speaking to my books as a whole rather than the new one in particular, and the person providing it – for which I’m very grateful – is someone I happen to know a little from sharing a book festival panel. We’d met and talked, and I could approach him directly without offence. I did, asked politely, and he agreed. Hurray.

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Character, setting and story: the perpetual balancing act

When I started writing it was really all about setting and character: there was a background story line, but after a while that declined in importance and the interplay of the characters against the West Cumbrian backdrop became the main driving force.

GoodLiar_COVER.inddReaders love the Jessie Whelan trilogy for that reason. No one ever comments that the surprises of the plot kept them reading: it was all about what would happen to the people and the interest of the background.

Then I turned to crime fiction, in which the twists and turns of events and revelations have to be managed differently, but in the first two crime books the two leading characters were still centre stage. CRUEL_TIDE COVER FRONT reduced jpg‘Cruel Tide’ and ‘Fatal Reckoning’ are mainly character driven, despite the skull-duggery of the plots. The tension is not so much ‘who dunnit?’, but ‘would the wrong doers be brought to justice?’ There was little in the way of police procedure as neither of the two main characters were senior police people, and the police were more concerned with covering things up than searching for evidence.fatal_reck-front-cover-1

In the latest book, set in 2001 when everything about policing had changed, police behaviour and procedures are more central. The setting – the disastrous Foot and Mouth epidemic – is also vital, and now I wonder whether the delineation of character is as strong as before. As I re-write and ‘polish’ the question bothers me. In terms of ‘genre’ is this book quite different than the previous ones, and if it is, does that matter? It’s a good story, with enough twists and turns to keep things going. The body count is low – but that’s OK. I’m increasingly tired of dramas that need death after nasty death to sustain the reader’s engagement. After a while, whatever the professed authenticity of the setting, too many crime stories turn out like ‘Death in Paradise’ or ‘Midsomer Murders’. Or is that what happens when crime is adapted for TV? Is it ‘episodic’ presentation that causes the structure of the story to change? Surely what matters is not how many bodies are discovered, or even how they died, but why: what drives someone to attack another? Motive, opportunity, means, in that order. Or are we so jaded that we demand ever more violence?

My final final deadline for the current manuscript is within a day or two. Once the damn thing goes away to the editor I will celebrate for a few days before I have to think about it again. If I had a ‘publisher’ I might be able to relax a little for the next few months while the book makes it way to publication, but when you self-publish every aspect of what happens has to be organised and monitored by yourself. It’s exhausting! As my next big birthday approaches, I’m wondering – again – how much longer I want to carry on. I still have a list of things I enjoy and want to do – sewing, drawing, singing, keeping fit – all of which take time and commitment. The curse of writing is that it seems to squeeze out everything else. I have to give this dilemma some serious thought.

Is the end in sight for the ‘psychological thriller’?

A year or so ago,  it seemed as ifLBF_2017_logo_white_background the psychological thriller was destined to overtake most other sub-genres of crime fiction. There’ll always be a market for ‘cosy crime’, but the best-seller thrillers were at the other end of the spectrum, featuring graphic violence and sadism, much of which was either directed against or perpetrated by women, and written by women too. Highly improbable twists and turns were the order of the day, and the final climax was required to be sickeningly bloody.

As an aspiring crime fiction writer I was depressed by this trend. I found the books very hard to read, couldn’t contemplate writing that way, and was therefore apparently condemned to be ‘unfashionable’. Was this just squeamishness or cowardice on my part? No, it was a choice, and I chose not to go that way. My two crime books ‘Cruel Tide’ and ‘Fatal Reckoning’ were strong on setting and character, but seemed to fall between two stools – harmless ‘who-dunnits’ on the one hand, and miserable misogyny on the other. I was heartened when Fahrenheit Press agreed to pFahrenheit press logoublish my crime novels both as ebooks and POD, but I was less interested in writing further crime fiction if I couldn’t resolve my dilemma about the style.

Discussing my future writing ideas recently with a well-connected London-based ‘commissioning editor’ I was surprised and pleased when she offered the view that the trend for violent thrillers was waning, nudged away by a renewed interest in rural rather than metropolitan settings and a gentler view of life, which would in turn produce a different style of crime fiction.

And in recent reports from the London Book Fair, similar views have emerged there too. Maybe it is felt, as I have felt myself, that excessive violence verges on the pornographic and has reached its limits as a popular genre. If this is true, I for one am delighted.

Wishing I’d mentioned ‘Bindoon’ in my novel ‘Cruel Tide’

Whenever I talk to local audiences about the two crime books, Cruel Tide and Fatal Reckoning, I explain that the institutions where the abuse of children occurred were not on the Morecambe Bay coast of Furness as is portrayed in the stories, but elsewhere. I also explain why I ‘anonymised’ the communities, to hide their identity. One of the challenges of writing local fiction is that communities don’t relish being named as places where bad people do – or did – bad things.

Just this week I’ve been reminded of another challenge: having done so much research about your potential subject matter, how much can you actually use without incurring the critical response – ‘Excuse me, your research is showing.’ The trick is to use only a fraction of the information you have, just enough detail to conjure up the authentic feel of setting or story without boring or overwhelming the reader who wants the plot to move on.

Here’s a case in point. While I was investigating institutional child abuse and how it was covered up in the 1960s and 1970s, I discovered the extent of ‘child emigration’ to the old ‘colonies’ during the post-war years, and the horrific experiences of some of those children. In particular I read about a boy’s home in Western Australia  called Bindoon, which was run by Catholic priests.bindoon-1-1Hundreds of boys were sent there and subject to appalling physical and sexual abuse, which was either not known about by both English and Australian authorities or was discounted or covered up to save them the problem of sorting it out.

In my novel Cruel Tide, a mysterious character appears who seems to have spent much of his life in Australia, and has returned to search for his younger brother who has also ended up in care. Without spoiling the plot, let’s say he meets a tragic end. In all but the final draft of the novel, as he lies dying he says one word ‘Bindoon.’ It’s a strange word, and I really wanted readers to wonder about it, and follow later attempts to find out what it meant, or even check it out themselves. My editor wasn’t sure. The word was new to her too. ‘Is it too distracting?’ she asked. ‘Is it necessary?’ In a sense, it was distracting and even unnecessary, but I held out for its inclusion until the very last draft, when I folded, succumbed to advice and took it out. If you want to see the context, read Chapter 21 of Cruel Tide. Better still, read the whole book.

This week, there it is in the top news stories: ‘Bindoon’, as the enquiry into historic child abuse begins its work in London, with a focus on the abuse suffered by the child migrants in Australia. How I wish I’d left the reference in place, as a testament to those nameless boys and what they went through.

 

Authentic local setting: useful or off-putting?

It was a wild and snowy night, with a full moon wierdly visible through the snow, as I drove to a readers’ group meeting at Grange-over-Sands library on Thursday and spoke to the hardy souls who turned up. Talking about the new book ‘Fatal Reckoning’ grange-librarywithout giving away most of the plot was a challenge, so I relied on questions to pick up what my ‘audience’ wanted to discuss. ‘You obviously like to use specific local settings,‘ said one, ‘but what about people who nothing about the place? Doesn’t that specificity make them feel excluded and put them off?’

It’s a good question, and one that’s been on my mind for a while. Many of my most enthusiastic readers are local to the region of West Cumbria that I love and have used as the setting for all my books so far. The area has everything a story backdrop should have – interest, historical depth, variety, beauty and even controversy, in the local nuclear industry based around Sellafield. Occasionally I have to anonymise the community I’m writing about, but mostly the place names and the details are precise, and that’s what many of my readers enjoy. They haven’t seen references to their own home turf in novels before, and it’s great fun to recall them in your mind’s eye as you read.

But there’ll be many more readers – I hope – for whom the area is unknown and the specific references immaterial. Honestly, I don’t think this detracts from their reading pleasure. All of us read about places we don’t know, and accept the author’s word about what the settings look like. Too much description is a drag, but we appreciate enough detail to picture the scene, whether the setting is authentic or not. We enjoy finding out more about the setting of a good book: evocations of Ann Cleeve’s Shetland or Ian Rankin’s Edinburgh add immeasurably to the reading experience.

For me, setting is important on a number of levels. For all readers it provides the visual context of the story, adding colour and depth to the ‘events’. Sometimes, setting is so crucial that it becomes almost a character in itself. CRUEL_TIDE COVER frontIn my first crime novel ‘Cruel Tide’ the vast mudflats of Morecambe Bay and its sneaking tides are central to the plot. This can be achieved whether or not the reader knows the area herself. Local knowledge is not and should not be essential, but it adds another layer of enjoyment for some readers. This is especially so when the locality has previously been neglected in fiction, which I feel West Cumbria has been. Cumbria has been celebrated by many writers and poets, but not the west of the county, where the mountains meet the Irish Sea and seams of coal stretch further west under the waves. Coal and ore mining have gone, steel and iron works have closed, ship building has been replaced by nuclear submarines and commercial fishing is a shadow of past prominence, but the fascination of this coastal area continues and cries out to be shared. My next writing project may be different in characters and genre, but I’ve no doubt the setting will be the same, and hope it will be appreciated whether the readers are familiar with it or not.

A new chapter?

the-beacon-centre-in-whitehaven-harbour-cumbria-cyfge2

I knew this week would be busy but it’s been more than that: it feels like the start of a new chapter in my short writing life. Two events happened simultaneously. First, my new book ‘Fatal Reckoning’ was officially launched, on Friday at the Beacon Museum in Whitehaven, on the top floor (visible in the photo) with a superb view over the harbour and out to sea. It was a very enjoyable afternoon although I say it myself. One of the best parts was the introduction from the Director of the museum, Elizabeth Kwasnik – an off-comer from Scotland – who said that my trilogy ‘Between the Mountains and the Sea’ had given her valuable insight into the recent history of West Cumbria and its people. The historian in me was very pleased about that.

Second, the night before the Beacon launch the new ebook version of ‘Fatal Reckoning’ appeared on Amazon and the Kindle Store, published this time not by me but by Fahrenheit Press, who specialise in digital publishing, mainly of crime fiction. I’ve been fascinated to see how they set about establishing their books – and now mine – on the radar of crime fiction readers, mainly using Twitter. Chris McVeigh, who started Fahrenheit Press has also written a blog piece about the details of the curious partnership between us, by which they publish digitally and I do the paperback version. Two different formats, two different audiences, two different approaches, and an interesting development in self-publishing. As I explained last week, Fahrenheit’s version of Cruel Tide on Kindle has a completely different cover. Click the link to see it. And while you’re there, check the new ‘Fatal Reckoning’ cover too.

Both these developments have made me think, yet again, about what I’m doing and what next. The setting in Cumbria has to remain central to my writing, no doubt about that. Also, I really enjoyed weaving fact and fiction in the trilogy, and want to do that again. Could I combine that approach with a ‘crime’ story, as I tried to do in the first book in the trilogy ‘A Good Liar’? Does the next book need to be the start of a new series, which might be more lucrative but can be restrictive too?

My fiction writing life will be shorter than many authors, simply because I didn’t start until I was 60. So if the number of books left in me is relatively small, what are my priorities? I don’t want to spend precious time churning out books that might sell but don’t really interest or inspire me. Needless to say, a new idea is already forming, but nothing I want to talk about just yet.

What does a book cover really mean?

This is a bit complicated. Just to start things off, here are the covers of the two crime fiction books I’ve published, last year and last week.

CRUEL_TIDE COVER frontfatal_reck-front-cover-1

I think they’re quite good, but what they indicate more than anything else is the setting – Morecambe Bay in ‘Cruel Tide’ and Whitehaven harbour in ‘Fatal Reckoning’. The fact that they deal with dark deeds is implicit, not unmistakeable. These are the covers on the paperbacks that are in the shops, but they will not be the covers of the ebooks. How come?

Here’s what’s been going on ‘behind the scenes’. The ebook versions of both these books are being published not by me and my imprint ‘HoadPress’, but by an international crime fiction publisher called ‘Fahrenheit Press’ fahrenheit-press.com. They specialise in ebooks and POD, but rarely if ever publish paperbacks, unless there’s an enormous demand, at which POD becomes impractical. Casting around for a way to avoid the ‘agent’ route to publishing I found Fahrenheit Press a few months ago, sent them a copy of ‘Cruel Tide’ as an example of my work to date, and said that the sequel was in production. Long story short: the MD of Fahrenheit, Chris McVeigh, and I met in London, talked about the various routes to market and made the deal outlined above. I find the business of Amazon algorithms etc quite puzzling – as I wrote about a week or two ago. Chris understands that whole business better than I ever could, so why not give it a go, just to see what happens? He’s preparing both books for digital production right now, and when he’s ready I’ll take down my Kindle posting for ‘Cruel Tide’ and he will replace it immediately with his, adding ‘Fatal Reckoning’ as an ebook for the first time. The difference will be the covers, which we have been discussing this week. His preferred covers are completely different than my originals, denoting not setting but ‘genre’. They are very dark and stark, as befits a dark tale in two parts, and he’s called both of them ‘Judith Pharaoh novels’. So simple. When they’re finally agreed and published – in a week or two – , you be able to see them on the Amazon and Kindle websites and make your own comparisons. This is the first time that anyone else has published my work, in any format, I’m fascinated by the experience, so different from a traditional publishing deal.