Do book ‘promotions’ work?

Well, I put ‘A Good Liar’ on the Kindle free ebook list last week and 115 copies were downloaded over the five days of the offer. At the same time the number of (KENP) pages being read of both ‘A Good Liar’ and ‘Forgiven’, which is the next book in the series, both went up markedly. FORGIVEN_2017There may or may not be a connection. This week I’ve tried another Kindle promotion strategy, putting ‘Forgiven’ into the process where the price progresses from low back to the ‘normal’ of around £4 over four days. No noticeable increase in downloads as yet, but I admit I’ve been too busy to do anything about telling anyone about the promotion. At least there’s some income from this strategy, but it doesn’t look particularly effective so far.

More news on that next week. In the meantime, I’ve sent the new book ‘Burning Secrets’ to the printers and can do no more with it until the delivery arrives on May 31st. I know I should be more proactive about promotion, but I need a break after the struggle to get all the production stages completed on time and make all the necessary decisions. And I had a big birthday party to organise and then enjoy – which I did, very much. pexels-photo-634694.jpegLoads of people came from away, and it was great to have a steady flow of visitors on the following morning, so we could catch up properly.

I could have put flyers about my new book on the tables at my party, and made a little speech about it, and had a draw for a free copy, but I just didn’t want to to do that. This was an important personal occasion, and the books are about what I do, not who I am. Does that make sense?

Hitting the big 70 puts things in perspective, and running around pushing people to buy my books isn’t top of my priorities. There are many readers, especially in Cumbria, who enjoy the books and say so, and have been anticipating the new one for some time. I’ll do the usual round of meetings, talks, festivals and radio, and hope that will draw some new readers in too. The ebook and Amazon sales will be picked up by my US distributors Fahrenheit Press and its charismatic MD Chris McVeigh,who knows the book selling business far better than I do. I could do with a similar ‘champion’ here in the UK – someone who loves my work and knows how to promote it – and does so for love, not money. Maybe that’s unrealistic, and lazy!

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Character, setting and story: the perpetual balancing act

When I started writing it was really all about setting and character: there was a background story line, but after a while that declined in importance and the interplay of the characters against the West Cumbrian backdrop became the main driving force.

GoodLiar_COVER.inddReaders love the Jessie Whelan trilogy for that reason. No one ever comments that the surprises of the plot kept them reading: it was all about what would happen to the people and the interest of the background.

Then I turned to crime fiction, in which the twists and turns of events and revelations have to be managed differently, but in the first two crime books the two leading characters were still centre stage. CRUEL_TIDE COVER FRONT reduced jpg‘Cruel Tide’ and ‘Fatal Reckoning’ are mainly character driven, despite the skull-duggery of the plots. The tension is not so much ‘who dunnit?’, but ‘would the wrong doers be brought to justice?’ There was little in the way of police procedure as neither of the two main characters were senior police people, and the police were more concerned with covering things up than searching for evidence.fatal_reck-front-cover-1

In the latest book, set in 2001 when everything about policing had changed, police behaviour and procedures are more central. The setting – the disastrous Foot and Mouth epidemic – is also vital, and now I wonder whether the delineation of character is as strong as before. As I re-write and ‘polish’ the question bothers me. In terms of ‘genre’ is this book quite different than the previous ones, and if it is, does that matter? It’s a good story, with enough twists and turns to keep things going. The body count is low – but that’s OK. I’m increasingly tired of dramas that need death after nasty death to sustain the reader’s engagement. After a while, whatever the professed authenticity of the setting, too many crime stories turn out like ‘Death in Paradise’ or ‘Midsomer Murders’. Or is that what happens when crime is adapted for TV? Is it ‘episodic’ presentation that causes the structure of the story to change? Surely what matters is not how many bodies are discovered, or even how they died, but why: what drives someone to attack another? Motive, opportunity, means, in that order. Or are we so jaded that we demand ever more violence?

My final final deadline for the current manuscript is within a day or two. Once the damn thing goes away to the editor I will celebrate for a few days before I have to think about it again. If I had a ‘publisher’ I might be able to relax a little for the next few months while the book makes it way to publication, but when you self-publish every aspect of what happens has to be organised and monitored by yourself. It’s exhausting! As my next big birthday approaches, I’m wondering – again – how much longer I want to carry on. I still have a list of things I enjoy and want to do – sewing, drawing, singing, keeping fit – all of which take time and commitment. The curse of writing is that it seems to squeeze out everything else. I have to give this dilemma some serious thought.

‘Murdering the darlings’, again

Remember the sense of anti-climax at the end of the first draft that I complained about last week? Well, instinctive dissatisfaction was well founded. Even before the long and perceptive email arrived from my editor I had reluctantly admitted to myself that the story took too long to get going, the middle sagged, and the final chapters were either too detailed or melodramatic, or – worse – both. Oh dear.nooo

Just goes to show that you need plenty of time for second thoughts. Fortunately, because of the fierce final effort to finish the damn thing I still have some time to play with before copy-editing is due and the production juggernaut starts to roll. Some decisions were easy: the opening scene that I crafted with such care had to go, and the first ‘darling’ disappeared. With that gone, of course, other passages now didn’t work, and they had to go too. Cut, cut, cut.murder your darlings

The hardest part of the whole exercise is keeping track of the various versions and not mixing them up. Every now and then on Twitter you encounter an author bemoaning the fact that they’ve just spent several hours correcting the wrong draft. I know how it feels and how easy it is to make that mistake when you’re tired or panicking or fed up with the whole business.

I cannibalise the original draft, moving text around, deleting and adding, before cutting and pasting the new version into the 4th draft, carefully labelled as such, and saving it. Two days into the corrections I’m doing OK so far, despite a head cold. Actually, concentrating on the work, however hard that might be, helps to dissipate the effects of the cold, and at least I feel as if I’m still achieving more than just a mounting pile of used hankies.

There are some technical details I’ve had to check to make the necessary plot tweaks. Here’s an intriguing example : ‘How to evade a tracker dog?’ I think I’ve got away with that one. When you’re splicing new bits into an existing draft there are continuity issues too, which are tedious both to pick up and to deal with.

But hey. If you’re going to do it, do it right. The book could still be out there when I’m too old to remember it, and I want it to work as well as it can. What’s a few murdered darlings in the great scheme of things?

 

A sense of ‘place’: how accurate do you need to be?

I live in Cumbria, the most north-westerly county of England, and one of the most beautiful. Both sides of my family came from here, it was the place where all my childhood holidays were spent, and when I moved back here to live twelve years ago it felt like coming homeWasdale.

When I decided, just after moving here, that I would write the novel I’d been planning for years, there was no doubt where it would be set. This place is essential to the world in my head that drives my stories. But I was wary of making the immediate location of my story too identifiable: my neighbours, the community I am part of, might not take kindly to being so clearly recogniseable, and as an ‘offcomer’ I didn’t want to sour the relationships that are important in a rural environment. So I anonymised my village, changing its features slightly and giving it a new name. When the action moved further afield those worries receded and I included real places, with their real names. In fact many of the people who read my books love to follow the locations. It’s as if my mention of places they know, peopled by imaginary characters, validates where they live.

That’s fine as long as the characters are reasonably real and mostly well-intentioned. But when I turned to crime fiction for my fourth book, I had bad people doing bad things, and didn’t want to upset the current inhabitants of my locations, so I anonymised the specific locations yet again, even though the physical geography of the area remained the same, recogniseable to anyone who knows the area.Lakes national park map

Changes of name are one thing, but actually changing the landscape of this area strikes me as quite different. It breaks the authenticity that a sense of place in fiction demands. If the setting is all a figment of your imagination, you can do what you like with it. But if you say that this is, for example, a Cumbrian story, then I feel that you should respect the land that is called Cumbria and not mess with it. At least that’s my view.

One crime story I read was ostensibly set in the Lake District, the national park located within Cumbria, but the writer didn’t seem to know the area well at all. He had travel distances and times between places that bore no relation to reality. He had wildlife that didn’t belong there. The lack of authenticity annoyed me so much that I put the book down.

Recently I heard another author talking about his novels, also based in the Lake District, although he lived elsewhere. He was so keen not to locate his stories in anywhere recogniseable that he actually changed the landscape, including new valleys and hills that couldn’t be found on the map. For some reason, I found this hard to take, perhaps because he was messing with a place so important to me. This sounds petty, but the landscape is so precious and eternal that I don;t want it to be treated like that. We create fictional people, of course, but landscape that is half real and half a fabrication? No, not for me.

Is this too precious? I wasn’t even even born here and I’m being proprietorial about the place. But the fact remains that I don’t want to read books in which the setting is an invention, despite the title that claims that the setting is real.

First audiobook!

At last, it’s done!

Audiobook covers

I started on this project months ago, thought about it, blogged about it, struggled with the abridging, rehearsed, found a recording studio, got help and did it. Then the master discs sat and looked at me for a while: what was the point of all that work if I didn’t know what to do next?

Thanks God for a competent and supportive partner with experience of packaging. ‘I can do that’, he said, and he did. He researched the best deal for duplication and packaging, worked on the design, and the first batch was delivered last week. You can buy it with Paypal for £10 – you can’t get much for £10 these days – and this would make a great gift. Just go to ruthsutton.co.uk and it’s the first item in the Bookshop.

It looks really good, but I still daren’t listen to it. I know it’s OK, and my commitment to the book and the characters comes out in the reading, but it’s almost too personal. At one critical moment I was close to tears reading it and had to stop. There’s something about the voice that brings the words alive.

Showing off in the ‘summer’

Millom show

Millom and Broughton Show, Cumbria, August 26th 2017. 

On Saturday August 26th, all being well, I’ll be in one of the big tents at this agricultural show in the gorgeous show field behind Broughton village. With any luck it’ll be dry and sunny and plenty of people will be there, some of whom will make their way to the crafts tent. That’s where I’ll be, at a table with my books on display and a banner and posters explaining who I am and what my books are about.

I’ll sell and sign some books at a ‘special show discount’, hand out some bookmarks, and take names and contact information from people wanting the new book when it comes out next year. But the main purpose of the day, and the most enjoyable part, is meeting people. Some of them will seek me out, to continue conversations begun last year: others will have read some of the books but not met me before, which is great fun. Others again won’t know either me or the books and with any luck I’ll start them at book 1 – A Good Liar’ – and they’ll follow the series through. I know some writers find meeting readers to be a bit of a drag, but I love it.

The Cumbria summer shows are really about farming and all aspects of our farming communities. from tractors to poultry, flowers to jam. And there I am in the middle of it all. talking about local history and stories rather than the esoteric mysteries of novel writing. People love reading books set where they live, and I love talking about what my research uncovers and how I weave the characters and the setting together.

There’s a show somewhere around Cumbria almost every weekend day from June to September and I could have a ‘table’ at all of them if I had enough stamina and was sufficiently well-organised. Writing and selling my Cumbrian novels is a creative enjoyable hobby that just about pays for itself. I enjoy almost every aspect of it – apart from proof-reading which has to be farmed out to someone with the right kind of brain. Going to a few of the ‘summer’ shows is part of the enjoyment, but too many might be a chore. So I’ll be at Millom and Broughton on Saturday, possibly Grasmere on Sunday if my accident-related injuries allow for a second day, and then Eskdale and Wasdale in a few weeks. Financially the profit may be small, but the social rewards will be great.

You’ll have noticed the ambivalence about ‘summer’. As I write, it’s cold and windy outside with heavy showers rattling through every few minutes, much the same as most of this month so far. And the month is August! Any resemblance to real summer might happen – as it often does – in September as the kids head back to school. But that’s why England is so green, and Cumbrian lakes and waterfalls so beautiful. The Lake District mountains are glorious too, when you can see them. They say when the air is clear enough to see the view it’s about to rain, and when you can’t see the view it’s already raining. Hey ho.

Talking about the 2001 catastrophe in Cumbria

Does it help to talk about a catastrophe years later?

The 2001 foot and mouth outbreak in Cumbria Burning Secret Flyerwas undoubtedly a catastrophe, and mention of it can still stir a wide range of emotions – sadness, anger, and fear are commonplace among my neighbours and farmers across the county. We could deal with all that by saying nothing, or by remembering and sharing memories and giving ourselves permission to move on. It’s not mawkish or self-indulgent or false to talk about bad times. They happened, people and animals suffered, children were traumatised, businesses were lost, lives were changed.

My novel ‘Burning Secret’ is not based on Foot and Mouth, but the outbreak serves as a backdrop and a catalyst to the story. Here I am talking recently about that to Paul Teague, a Cumbria writer who recalls the events of 2001 as vividly as I do. Click the link to hear our conversation, part of a longer interview that will air later this month.

Here’s another link, to the ‘Unbound’ site where you’ll find all the details about ‘Burning Secret’ and how to pledge your support for its publication, for which I will be very grateful. Thanks.