The positive power of feedback

feedbackAll my plans for meeting readers at the Lake District shows this summer went west the moment I fell down the stairs in mid-August and emerged with a ruptured Achilles tendon and damaged shoulder ligaments. Couldn’t walk for a while, couldn’t drive, couldn’t lift or carry books, couldn’t even use a keyboard without pain and handwriting was no better. What a mess!

Of course I was lucky, I could have died or sustained what are euphemistically called ‘life-changing’ injuries. As it was I was deprived of my precious independence for a while, but gradually I’ve got back to a semblance of normality and am well into the first draft of the new novel now, with every chance of getting the book to my editor by the agreed date of the end of January.

But during the past few months the lack of contact with readers has taken its toll.

I guess all writers doubt themselves, unless and until they’re clearly successful and maybe even then. However good your original idea, and however happy you may be with the plan in your head or on paper, there comes a point somewhere in the middle of the first draft when you wonder why on earth you’re doing devoting all your spare time to this project, and whether it’ll be worth it.

At that stage, it’s really helpful to have a way of refreshing your self-confidence, – especially that part of your self-esteem particularly linked to your writing. And that’s what’s been missing, because I simply couldn’t reach readers in person for quite a while.

Today was a chance to put this right. It meant a three hour return drive, and not long to talk with quite a small group, but I did so enjoy it. And when some of them began to talk about reading my books, I realised yet again how much I need that feedback.

One of the people asked me, ‘Do readers write to you, or let you know their reaction to your books?’ And the answer to that was ‘No, not much, and I wish they would!’ It’s hard to know how many people out there have read my stuff. Once the books have gone to the distributors and the shops they are beyond my view. I know that books get handed around : sometimes readers tell me with pride how many people they’ve lent my books to! I don’t know how many people get copies from the library. Simone-Forti-1024x576Nor do I know whether readers are more forthcoming with feedback for other writer’s books. I’m not myself, I realise. I may love a book, talk about it, delay finishing it because I’m enjoying it so much. But I never think of telling Claire Tomalin, or Hilary Mantel, or Ann Cleeves, or Andrea Levy how much I love their work, and why.

And there is another problem, of the relative isolation of many self-published authors like me. We rarely get reviews, or awards, or mention in the conversations of the regular book world. I could do something about this, I know. I could read and respond to more blogs and hope that the effort is reciprocated. I could actively seek more reviews on Amazon, although very few of my sales come through that route. I could be more active in the various writers’ networks. But time spent on all that seems like time off-task. My priority as a writer is to write.

As my life returns to normal I’ll probably get out more, and meet more of the people who read my stuff. Those direct conversations are obviously important to me, and I’ve been missing them.

 

 

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Beware of publishing rip-offs

4038219-1867078991-1ca07A year or so ago I ran a self-publishing workshop at a northern book festival, explaining the various choices and challenges we authors encounter when trying to get our books first into print and then into readers’ hands. One of the the twenty or so people there told us a horror story about her failed attempt to get her book published: she had found a company online who promised to help and appeared to be ‘kosher’. They explained that she would have to send the money upfront to cover the expense of printing and that after that they would use their global resources to professionally handle her book, print, and find buyers. She duly sent off an amount that represented a sizeable chunk of her savings, and waited. And waited. And waited. The company disappeared, taking with them her money and her manuscript.

Recently I came across another example of someone who’d been asked for a four figure amount to get their book printed. A contract was provided but was either inadequate, or misleading, or not carefully enough scrutinised. Whatever the reason, the writer received the original money back, but nothing more, despite the 1000 print run selling out almost immediately. The author was not involved in the decisions about the book, including the curious choice of unnecessary heavy glossy paper for a book with no illustrations, a price double that of a ‘normal’ paperback, and a fairly amateur cover design. Some profit must have been made, given the basic calculations of printing costs, price and sales, including the retailers’ discounts – but the author saw none of it. When the publisher then asked for even more money to reprint and meet the obvious demand, it was declined.

What was going on there? As a self-publishing author I expect to invest my own money in the publishing project, but I also enjoy exercising choice over the paper quality, font, page layout and chapter headings, cover design and price. When the book is sold all the profits come back to me. It takes time and promotional effort to make a small profit, but at least the profit ends up in my account, not someone else’s.

SOA_col_rgbSo, fellow-writers, please think twice before paying out your own money to someone that to publish your book, however much they may reassure you and promise great things. If you’re in the Society of Authors, use their excellent contractual advice service and act accordingly. ALLi_Complete_300x150_WEBJoin the Alliance of Independent Authors, another really helpful organisation, or look for free self-publishing advice on the internet. What you do with your money is your business, but beware of being ripped off by the many unscrupulous people out there who make their money by stealing yours.