Self-publishing: getting it right

WARNING People write books about this: one blog post can cover only the bare bones

We can split the process of going from story in your head to books available to readers (in whatever form) into three parts. As a self-published writer, you’re on your own: whatever help you need will need to be found, by you, and paid for if necessary. You can do it all yourself if you wish, and save the money, but the finished product could be an embarrassment, and most of us would want to avoid that, unless – like the current US President – you think you’re a genius and therefore infallible.

Part 1 is about getting the story out in first draft form, and will apply whether you have a publishing deal or not. woman-writing-laptop_476082-57ab432d3df78cf459975331You will need an idea, a setting – time and place – some characters who interest you and a story that hopefully will engage potential readers. Whether you plan in detail or not is your choice, and you also decide when you will write, where, for how long, alone or in collaboration with others. Personally, I do plan – although the plan changes all the time. I write at home, out in the shed if the weather’s good, upstairs if it’s not too cold, and downstairs if I need more warmth. I research and plan for several months before starting the first draft and then I try to write chapters in the order in which they’ll be read. Once I’m writing, the first draft emerges pretty quickly.

Part 2 is about everything that has to happen between the completion of a first draft and the final manuscript being ‘published’ in either paperback or ebook format.

a) story edit. You may feel you don’t need this if you’ve had feedback about the story as you go along. OLYMPUS DIGITAL CAMERAThis is where the details of the story are checked to see if they hang together. Does the chronology work? Are there inconsistencies of any kind? Does every chapter/scene add to the story? Does the plot develop in a way that keeps the reader going? I like to get feedback from someone who’s not encountered the story before, beyond the initial outline. The person needs to understand how stories work, to be clear in their judgement and able to provide a critique which is helpful without being bossy – it’s your story, after all.

b) next draft, use the notes from a) to improve the quality. Any manuscript will improve with careful editing, but beware of ‘over-writing’ which makes the text feel too elaborate and heavy.

c) back to the editor for ‘line-editing’, with a focus now on the grammatical and other details, to clear up any infelicitous phrasing, poor punctuation etc. Lots of errors will be picked up. Don’t assume that corrections can be made at the proof-reading stage, where you will have very little room for correction. The final edited manuscript must be as good as you can get it.

d) the text has to be laid out in the form that will appear on the page. With or without expert help, you have to decide – depending on whether it’s on the page or the screen -on the font, the page size and layout, chapter headings, placing of page numbers, all sorts of visual details. I never know what to call this stage – probably ‘design’ is the best word to use. A professional book designer can make a book look beautiful – but it’s one more person to be paid.

e) cover design. Here again it depends how much you want to spend, and how visible the cover will actually be. On the Kindle store the dimensions will be small with not much room for detail. The cover of a paperback can be more dense. Either way, the cover is the first indication to the reader (and the bookseller/browser too) of what the book might be about. Different genres have different styles. If you want to get ideas, go to a bookshop or library and look for covers that seem to work, analyse why they do, and use those insights in either designing your own cover or briefing someone else to do it.

f) preparing and checking proofs. This is the very final check before your book is published. Once it’s out there, it’s too late to change anything. commasOne of my books slipped through this stage with insufficient attention and I have regretted it ever since – far too many tiny errors that a fast reader wouldn’t even notice but a slow/picky reader did and will. There’s always a kind person out there who will send you the unbearable list of mistakes. The best way to get the proofs properly checked is to have them read by someone with a professional and very picky approach and who has never encountered your story before, at all, ever. Some of the best proof-readers read from back page to front to avoid getting so involved with the story that their reading speed picks up and mistakes are missed. We need proof-readers, even if we might not want to spend the evening with them.

I know this is all pretty basic, but I’m constantly surprised by questions from people who don’t know what self-publishing entails but think it might be right for them.

You’ll recall I said there are three stages. If you think that Stage Three is about sitting back and watching the money roll in you are gravely mistaken. Stage Three is about getting people to pay their money to read your book, and that doesn’t happen unless you do something to make it happen. More on that later.

 

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The positive power of feedback

feedbackAll my plans for meeting readers at the Lake District shows this summer went west the moment I fell down the stairs in mid-August and emerged with a ruptured Achilles tendon and damaged shoulder ligaments. Couldn’t walk for a while, couldn’t drive, couldn’t lift or carry books, couldn’t even use a keyboard without pain and handwriting was no better. What a mess!

Of course I was lucky, I could have died or sustained what are euphemistically called ‘life-changing’ injuries. As it was I was deprived of my precious independence for a while, but gradually I’ve got back to a semblance of normality and am well into the first draft of the new novel now, with every chance of getting the book to my editor by the agreed date of the end of January.

But during the past few months the lack of contact with readers has taken its toll.

I guess all writers doubt themselves, unless and until they’re clearly successful and maybe even then. However good your original idea, and however happy you may be with the plan in your head or on paper, there comes a point somewhere in the middle of the first draft when you wonder why on earth you’re doing devoting all your spare time to this project, and whether it’ll be worth it.

At that stage, it’s really helpful to have a way of refreshing your self-confidence, – especially that part of your self-esteem particularly linked to your writing. And that’s what’s been missing, because I simply couldn’t reach readers in person for quite a while.

Today was a chance to put this right. It meant a three hour return drive, and not long to talk with quite a small group, but I did so enjoy it. And when some of them began to talk about reading my books, I realised yet again how much I need that feedback.

One of the people asked me, ‘Do readers write to you, or let you know their reaction to your books?’ And the answer to that was ‘No, not much, and I wish they would!’ It’s hard to know how many people out there have read my stuff. Once the books have gone to the distributors and the shops they are beyond my view. I know that books get handed around : sometimes readers tell me with pride how many people they’ve lent my books to! I don’t know how many people get copies from the library. Simone-Forti-1024x576Nor do I know whether readers are more forthcoming with feedback for other writer’s books. I’m not myself, I realise. I may love a book, talk about it, delay finishing it because I’m enjoying it so much. But I never think of telling Claire Tomalin, or Hilary Mantel, or Ann Cleeves, or Andrea Levy how much I love their work, and why.

And there is another problem, of the relative isolation of many self-published authors like me. We rarely get reviews, or awards, or mention in the conversations of the regular book world. I could do something about this, I know. I could read and respond to more blogs and hope that the effort is reciprocated. I could actively seek more reviews on Amazon, although very few of my sales come through that route. I could be more active in the various writers’ networks. But time spent on all that seems like time off-task. My priority as a writer is to write.

As my life returns to normal I’ll probably get out more, and meet more of the people who read my stuff. Those direct conversations are obviously important to me, and I’ve been missing them.

 

 

‘Once over lightly’?

At one of the first residential writing courses I went on, many years ago, the special guest one evening was a published author – one novel – who was invited to talk to us about his writing process. He seemed quite grumpy and I wondered if he’d been having a bad day. From what he told us, however, it sounded as if every day was a bad day. ‘Writing is hell’ was the main headline of his remarks. ‘I don’t why I do it. Once the first book was out they were badgering me for another one, and it’s like pulling teeth.’ This is not verbatim, but that was the gist. I wasn’t the only one who wished he had stpulling-teethayed at home.

This miserable bloke’s writing process was as follows. Every day he would write a sentence or two, struggling over every word until he was satisfied with it. Then he would stop, presumably exhausted. The next day he would read over what ever he’d written so far, agonise over it again, and write another sentence. And so on until he’d finished. Really? To this day I suspect he was making that up. But maybe that’s truly the way some people write: intensive and painfully slow, as if they were writing a poem.

On the sixth novel now, if I have a preferred writing process it has probably by now established itself. Needless to say, my process differs somewhat from that described above. The bloke appeared to have lost the will to live, unless that too was a wind up, and I would have felt the same if that was my daily routine.

I’ve talked before about the planning process, but let’s assume that I have a rough idea about each chapter, the key points and scenes, and what it contributes to the whole story. (By the way, if the chapter doesn’t contribute anything, then what’s the point of it?) With a few pointers to the shape and focus of the chapter I’ll start to write, quite fast. Sometimes I correct typos etc as I go along, sometimes I leave them and correct them all on the second reading. If the ideas are clear I can rattle along for quite a while, several hundred words. Something will halt the flow and I’ll stop and go back. This is the first edit, checking for continuity and consistency, improving poor phrasing, finding better words, correcting obvious errors.

At this point I often go back to the plan for the current chapter, or possibly previous ones, noting that something will need changing. Or I look at future chapters which are now taking a slightly different direction. If there are past pieces to change, I tend to do them straight away, before I lose the detailed focus. That done, on we go, more fast writing and then stop, go back, adjust, edit. A four thousand word chapter might be written in sections like this, one after the other, and pretty fast. When it’s going well I can write a chapter in a day.

There’s a very strong tendency to feel dissatisfied with the whole thing as you get beyond Act 1, when the setting is established and the story should be driving forward. I always ask myself at this point, is this story worth telling? If I wallow in this indecision for too long, or try to get feedback too early, the enterprise could quickly grind to a halt. It’s all about confidence: without confidence there’s no energy, and without energy there’s no progress. So I tell myself to stop worrying too much at this early stage and just keep going. The time for serious reflection, feedback and discussion with ones-self and others is when this first fast draft is finished. In terms of painting a picture it’s ‘once over lightly’ and then stand back and look hard at the emerging work.

The fine detail can be added, in what is now the third, or even fourth edit. If greater depth is needed for a character this can be provided with just a few more or different words or actions. A potentially confusing piece of plot can be fixed with a sentence or two. Once the whole work is ‘visible’ all sorts of extra touches, colour, fine tuning – call it what you will – can be added. Details of weather, prevailing atmosphere, smells, details, all of these can be added, so long as they don’t affect the storyline too much. When all that is done, the work is clearly an improvement on what you started with, and probably pretty close to the final version, although more polishing will continue until the set deadline is upon you. Without a deadline, you could polish for ever and drive yourself nuts, or at least I could. Part of the art of editing is knowing when to stop.

The contrast with the painstaking misery of our guest writer could hardly be greater. I wonder if he ever finished that novel?

When is the author not really the author?

Two things are on my mind about this question: both of them were prompted by recent encounters with writers.

The first example comes from an author explaining his/her writing process. This writer finishes the first draft and gives it to three ‘readers’ for comment. Their suggestions are incorporated into the next draft, which then goes to the ‘editor’ for further suggestions, and here again some at least of these are used to produce the third draft.

writing-group

In this particular case, the text has now been developed by five people, but still it is considered to have been ‘authored’ by the original writer, who said –  in jest? –  that the names of all those who had contributed should perhaps be on the cover alongside the author’s name.

It may have been a throwaway remark, but it provoked my question about when the author’s apparent work is more, or less, than the author’s actual work.

In this particular case, the author is very well known and sells huge numbers of books all around the world. The first readers the author uses are people responsible for selling the author’s books in various countries. It is in their interests, therefore, for the book to be as attractive as possible, to increase the sales and their profits. They would not expect payment or acknowledgement for their work, as they are actually employed to maximise sales, and might even benefit financially from doing so.

The editor’s role is slightly different, one assumes, and concerned with the intrinsic quality of the book rather than only its commercial appeal. Prompted by the editor, more rewrites are undertaken by the author, and after some further discussion and polishing the text is sent for the final stages of editing and proof-reading. When it is printed and sold the author might/will acknowledge the role and assistance of all these people, but the reader will still believe that the author with their name on the cover actually wrote the book. In fact, it was most likely the author’s name, not the title, cover or subject matter, that made the reader buy the book. It has almost become a conspiracy of silence, to preserve the image of the author’s sole responsibility for the book’s final form.


The other nudge to my thinking about this issue was a recent journalistic fracas surrounding an article about a well-known British ‘celebrity’. This person had written a  new book and as part of the promotion was interviewed by a journalist. When the piece was complete, the celebrity and her agent leaned on the publishing editor of the magazine to change the article, to make it more favourable to the image they wanted to project and include more positive reference to the book. The journalist was outraged that this was agreed and her article was changed in this way, without her consent – so outraged that she insisted that her name be removed.

OK, these are different ‘genres’ of writing with different protocols. A key difference is that in the first case the author requests and welcomes amendments to her work, and in the second case the amendments were neither sought not agreed. But clearly the line between apparent and actual authorship is being blurred, and in each case the reader is probably unaware of what has happened behind the scenes.

Does it matter? Is the reader being duped?

How do we measure ‘success’?

I spent decades of my professional life working with schools and education systems on how they find out how well they’re doing: what information to gather, how to do so, and how to use the information so that it improves their ‘performance’ rather than just measures it. As the old saying goes, ‘weighing the pig doesn’t make it grow.’quote-Charlie-Brown-sometimes-i-lie-awake-at-night-and-3-254664

Many of my Twitter contacts are educators, from all around the world, and these same concerns never seem to fade. All of us accept that as educators we should be accountable for the public money we spend and for the futures of our students that we share with their families. The issue has never been ‘accountability’: it’s always been accountability to whom, for what, and what information is pertinent to these purposes.

The key first step is to define what constitutes success in our classrooms, schools and systems. Only after that can we decide what information will relate to and reveal these important outcomes. All sorts of information can be useful, including numerical data, so long as the numbers accurately represent something of agreed value. The problem is that the quick and ‘manageable’ tests commonly used as the most important measure are seriously flawed, capable only of representing a fraction of the outcomes that we all agree to be important in preparing our children for their future lives. These future lives are to be lived in the 21st century, not the 19th.

Of course, our young people need to be literate and numerate, but they also essentially need to be resourceful, flexible, digitally confident, and collaborative if they are to thrive as individuals. If the communities and societies they inhabit are to be successful, our people also need to be aware and respectful of others, thoughtful, optimistic – the list goes on, influenced by one’s view of the world.

Unfortunately, in England, our students and their schools face a barrage of measurement that hardly scratches the surface of the information we really need. Students’ worth can be calibrated on their performance in these inadequate assessments, and – as we have seen this week – those students whose estimated future performance might adversely affect the school’s overall ‘scores’ can be asked to leave. This perversion of true educative values has been going on for years, and this week’s headlines have been no surprise to many of us.

There is much more to say about all this, but for now I want to make a link to what can be defined as a ‘successful’ book, or author. Yes, of course ‘success’ can be defined simply in sales which are gratifyingly easy to count, but even that number doesn’t equate to the number of people who actually read the book, finding it in a library or lent by a friend. Other quantifiable measures might be the number of five-star reviews on Amazon, but you don’t have to look hard to find the flaws there.Screen-Shot-2017-03-28-at-16.48.56

Professional reviews? Questionable indicators of quality, in terms of which books are chosen and how they are reviewed, by whom, and under what pressure or obligation from a shared publisher or personal loyalty.

As with education, the starting point for deciding the success of a book is to ask the author to define what they were wanting to achieve, and go from there. When I run my workshops on “Successful self-publishing” that’s where we start. ‘What constitutes success for you?’ I ask, ‘and what it would look like if this were achieved?’

In writing as well as learning, the most useful information is ‘ipsative’, from the Latin ‘ipse’ meaning ‘self’. We are most usefully assessed against our own previous best, not against some external norms, or even against criteria that may not fully reflect our personal aspirations. If you’re a teacher or a writer, what does success look like for you?

Learning on-line: does it work?

Late again this week with my regular blog post, mainly because much of my screen time has been taken up with a new on-line course, and it’s that experience I’ve been thinking about. I was attracted to it in the first place because it was so much easier and cheaper than schlepping down to London for something similar, finding a place to stay, dealing with a large group whose demands on the tutors always seem more pressing than mine – you know the story.

But cheaper things are often not worth the little you pay for them, so a week or two into it, what are my feelings so far? It’s a first for me, and I wasn’t sure at all. But so far, it’s been OK. It does what any good learning experience should do, make you think about what you’re doing by exposing you to alternatives, providing feedback which is useful as long as it’s specific, and encouraging you to change things and be more adventurous. The course, by the way, is called ‘An Introduction to Crime Writing’ and is with the Professional Writers Academy. The tutor is Tom Bromley, and the visiting ‘mentor’ is Sarah Hilary, a familiar name given her success with ‘Someone Else’s Skin’. Her book is one of those that we’ll be reading and discussing with her as a group exercise.

Other than that, the work is spread over four weeks and provides a succession of structured exercises: first week on ‘settings’, second on ‘developing character’, and so on. For each section we have some contrasting examples to look at and critique, and then a piece of our own to write using what we’ve learned, which is posted and critiqued by at least two others in the group.

What’s working so far? First, we were able to see Tom Bromley talking in a podcast in which he explained the course and introduced himself. It’s always useful to see and hear someone you’re dealing with on-line: without that, it’s very difficult to establish any form of relationship, especially when you are trusting that person to provide something worth both your time and your cash. We have audio interviews too with Sarah Hilary, although audio-only is less engaging. Second, the extracts and writing tasks are well-chosen and conducive to learning. In the second section, on Character, we’ve been offered three examples of ‘the detective’ – the genius who has a massive brain and works everything out; the meticulous plodder who just keeps doing the leg work until enough information is forthcoming; the flawed anti-social person who gets there by some bizarre route the rest of us would never consider. I’ve found those differences interesting, and helpful in deciding what kind of behaviour I want from my ‘detecting’ character. Today I’ll tackle the exercise in which we are asked to describe how our chosen ‘detective’ makes and eats his/her breakfast. What a great idea. As well as enriching the setting, both place and time, we can show so much through just watching and recording what happens in the mind’s eye.

Of course when you’re offered examples it’s tempting to mould your character to fit one of these ‘models’. The seduction of ‘genre formulae’ has to be resisted, even against the siren call of the latest block-buster. If a particular approach has worked and sold heaps of copies for someone else, last year, that’s no reason to attempt to replicate it, even though it might be reassuring to an agent. I had an interesting ‘conversation’ with Tom Bromley about ‘Someone Else’s Skin’ and what constitutes ‘success’, which I’ll come back to in a later post.

I’m enjoying the screen contact with some of the group members, although there are fewer of those than I was anticipating. Some have posted a picture and a detailed profile, others have not, although the privacy protections are strong. It’s easier to ‘talk’ to someone if you know where they’ve been and what they look like, isn’t it? We’re all reacting differently to both the extracts and the tasks, which makes for fewer assumptions about what’s ‘good’ or ‘clear’ for a reader, and that’s salutary for a writer.

One potentially unhelpful aspect is the quality of feedback available to any of us from the other participants who look at what we write. Surprisingly, no guidance is offered about what constitutes useful feedback, and how to react to it: it’s just assumed that we all know how to do it, and we don’t. I want to provide and receive specific detail, critical as well as positive. It takes longer to consider and to write, but if feedback is an essential part of the learning we should expect it to be quite rigorous, and some advice about this would be useful.

So far, so good. Compared to some of the writing groups and courses I’ve been on over the years, this is proving relatively useful. When an actual group works well, which involves good leadership as well as the accident of composition, the experience can be more intense than anything you could achieve on-line. But when a group doesn’t work well it can be immensely frustrating. I recall paying a lot of money and travelling many miles for a five day experience that was a model of what shouldn’t happen. It was a group for established writers but with no ‘filters’, so some of the members had no writing experience and had come only for a holiday. The group leaders were also inexperienced and badly prepared. One of them spent most nights drinking noisily with some of the group members. The following morning his apology for not having read our work – one of his duties – was all about what a great night it had been. After one day I absented myself from the group completely and got on with my writing, which I could have done without leaving home. Looking back on what I wrote that week I notice now how dark and violent it was!