Self-publishing: getting it right

WARNING People write books about this: one blog post can cover only the bare bones

We can split the process of going from story in your head to books available to readers (in whatever form) into three parts. As a self-published writer, you’re on your own: whatever help you need will need to be found, by you, and paid for if necessary. You can do it all yourself if you wish, and save the money, but the finished product could be an embarrassment, and most of us would want to avoid that, unless – like the current US President – you think you’re a genius and therefore infallible.

Part 1 is about getting the story out in first draft form, and will apply whether you have a publishing deal or not. woman-writing-laptop_476082-57ab432d3df78cf459975331You will need an idea, a setting – time and place – some characters who interest you and a story that hopefully will engage potential readers. Whether you plan in detail or not is your choice, and you also decide when you will write, where, for how long, alone or in collaboration with others. Personally, I do plan – although the plan changes all the time. I write at home, out in the shed if the weather’s good, upstairs if it’s not too cold, and downstairs if I need more warmth. I research and plan for several months before starting the first draft and then I try to write chapters in the order in which they’ll be read. Once I’m writing, the first draft emerges pretty quickly.

Part 2 is about everything that has to happen between the completion of a first draft and the final manuscript being ‘published’ in either paperback or ebook format.

a) story edit. You may feel you don’t need this if you’ve had feedback about the story as you go along. OLYMPUS DIGITAL CAMERAThis is where the details of the story are checked to see if they hang together. Does the chronology work? Are there inconsistencies of any kind? Does every chapter/scene add to the story? Does the plot develop in a way that keeps the reader going? I like to get feedback from someone who’s not encountered the story before, beyond the initial outline. The person needs to understand how stories work, to be clear in their judgement and able to provide a critique which is helpful without being bossy – it’s your story, after all.

b) next draft, use the notes from a) to improve the quality. Any manuscript will improve with careful editing, but beware of ‘over-writing’ which makes the text feel too elaborate and heavy.

c) back to the editor for ‘line-editing’, with a focus now on the grammatical and other details, to clear up any infelicitous phrasing, poor punctuation etc. Lots of errors will be picked up. Don’t assume that corrections can be made at the proof-reading stage, where you will have very little room for correction. The final edited manuscript must be as good as you can get it.

d) the text has to be laid out in the form that will appear on the page. With or without expert help, you have to decide – depending on whether it’s on the page or the screen -on the font, the page size and layout, chapter headings, placing of page numbers, all sorts of visual details. I never know what to call this stage – probably ‘design’ is the best word to use. A professional book designer can make a book look beautiful – but it’s one more person to be paid.

e) cover design. Here again it depends how much you want to spend, and how visible the cover will actually be. On the Kindle store the dimensions will be small with not much room for detail. The cover of a paperback can be more dense. Either way, the cover is the first indication to the reader (and the bookseller/browser too) of what the book might be about. Different genres have different styles. If you want to get ideas, go to a bookshop or library and look for covers that seem to work, analyse why they do, and use those insights in either designing your own cover or briefing someone else to do it.

f) preparing and checking proofs. This is the very final check before your book is published. Once it’s out there, it’s too late to change anything. commasOne of my books slipped through this stage with insufficient attention and I have regretted it ever since – far too many tiny errors that a fast reader wouldn’t even notice but a slow/picky reader did and will. There’s always a kind person out there who will send you the unbearable list of mistakes. The best way to get the proofs properly checked is to have them read by someone with a professional and very picky approach and who has never encountered your story before, at all, ever. Some of the best proof-readers read from back page to front to avoid getting so involved with the story that their reading speed picks up and mistakes are missed. We need proof-readers, even if we might not want to spend the evening with them.

I know this is all pretty basic, but I’m constantly surprised by questions from people who don’t know what self-publishing entails but think it might be right for them.

You’ll recall I said there are three stages. If you think that Stage Three is about sitting back and watching the money roll in you are gravely mistaken. Stage Three is about getting people to pay their money to read your book, and that doesn’t happen unless you do something to make it happen. More on that later.

 

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Zen and the art of writing

Arriving on a Caribbean island is an object lesson in slowing down. It didn’t help that four planes arrived at once, but the line for passport and customs checks took nearly two hours. Inline_979198_4.3Friday night traffic jammed the road from the airport, and by the time we had walked to a local restaurant, the meal on the plane – surprisingly good – was a distant memory.

We were a large party and the young man serving us struggled to keep track of orders. He came back twice to check drinks, and three times to check the food order before anything arrived. You could feel people getting more fretful as the time ticked by. When it finally came, the food disappeared fast, but dessert was abandoned as we trudged towards our beds, four hours on from local time and more interested in sheets than sweets.

Today while the rest of the group went sight-seeing I stayed behind to rest my injured leg, and practiced doing everything more slowly. I swam in the pool slowly, did some slow washing, lay languidly on a lounger and drank a bottle of beer one small sip at a time. Delicious. And I also did something I haven’t done for too long – read my copy of ‘The Author’ (quarterly magazine of the Society of Authors) from cover to cover. Normally I skim the headlines and read whatever looks most interesting, but in the spirit of a slow day I started at the beginning and read on to the end. All sorts of unexpectedly good things revealed themselves, most memorably a piece by a Turkish author currently imprisoned about the life of the mind which nourishes him in the bleakest of circumstances. That helped to put things in perspective

More prosaic, but still important, were references in various articles to the choices that minor novelists like myself face. Fundamentally, what are we really trying to do? It’s a question I put right up front when I do workshops on ‘Successful self-publishing’: what constitutes success? Every author will have their own answer, and these days whether you’re self-published or part of the mainstream commercial publishing world, writing just for profit is increasingly problematic. We know that most commercially published fiction actually makes a loss, and even if you keep outgoings to a minimum by self-editing and going for ebook only, the result may not financially justify the hours of time and effort invested in the project.

zenFrom my slow reading of various reports of events, the advice to fiction writers seems to be ‘Be true to yourself; enjoy the reactions of readers, regardless of how many there may be; find a community of writers (and agents, publishers etc for those who have them) to engage with and be supported by.’ Nothing new there then. No blinding flash of revelation, just a message of internal efficacy and relatively low expectations. Of course  close scrutiny and replication of commercially successful books, and assiduous courting of the ‘blogsphere’ might pay off financially. But who wants to spend their precious time doing that? Not me.

The zen of the art of writing seems, ultimately, to be about doing what pleases and satisfies you, and letting go of the urge to borrow other people’s definitions of ‘success’.

Goodbye and good riddance to the hardback ‘literary’ novel?

The papers this weekend are commenting on, and apparently bemoaning, the decline in sales of the ‘literary’ novel over the past two years. Some of the articles suggest that sales of this or that novel might increase when it’s published in paperback, usually a year or so after the hardback.hardback book

I read all this with some bemusement. Firstly, I’m struck yet again by the artificiality of genre distinctions that the publishing world seems fixated on. Who decides whether a novel is ‘literary’ or ‘genre’ fiction – I think that’s the main divide, before the ‘genre’ is further sub-divided? I’ve seen it defined that character drives ‘literary fiction’, and plot drives ‘genre fiction’, but surely these are points along a spectrum, not a dichotomy? It might be easy to identify novels at either end of the spectrum, but after that the distinction falters.

The ‘literary’ tag may have to be reconsidered, especially as it now seems to be connected to poor sales, which is increasingly the traditional publishers primary concern. We’ve all heard that a very high proportion of published books lose money, and that the business is rescued from financial disaster only by a few block-busters. Some of these massive sellers can be predicted – the ghastly Dan Brown, for example –  whereas others come out of nowhere, as predictable as a win on the lottery. Does any other business trying to make a profit organise itself like this?bella-literary-fiction

 

And if we’re talking about sacred cows in need to disposal, what is the point of  publishing novels in hardback form first and making anyone who doesn’t want a heavy expensive tome wait for a year to get the version they actually want to buy? This is a mystery, and clearly, it’s not working. This time next year, and the year after, will publishers still be fretting about poor sales of the hardback versions and still planning to keep on churning them out? I admit to be baffled about it all.

 

Many readers like a ‘real’ book – I do myself: the paperback format fulfils this need. Ebooks are also useful in some circumstances.  So who wants to read a hardback, besides a tiny number of picky traditionalists who profess to have ‘standards’ and probably insist on esoteric and expensive ways of eating and drinking as well as reading?

My recent and unsuccessful dalliance with ‘Unbound’ crowd-funded publishing came across this issue all the time. Many of my readers, keen to see the new book as soon as it comes out,were puzzled that they would have to pay twice as much as normal for a ‘special edition’ hardback when they would actually prefer a paperback, lighter to carry around and easier hold with one hand in bed, for instance. ‘That’s the way traditional publishing works’ I would lamely explain, and I had no answer to the inevitable next question – ‘Why?’

 

 

The positive power of feedback

feedbackAll my plans for meeting readers at the Lake District shows this summer went west the moment I fell down the stairs in mid-August and emerged with a ruptured Achilles tendon and damaged shoulder ligaments. Couldn’t walk for a while, couldn’t drive, couldn’t lift or carry books, couldn’t even use a keyboard without pain and handwriting was no better. What a mess!

Of course I was lucky, I could have died or sustained what are euphemistically called ‘life-changing’ injuries. As it was I was deprived of my precious independence for a while, but gradually I’ve got back to a semblance of normality and am well into the first draft of the new novel now, with every chance of getting the book to my editor by the agreed date of the end of January.

But during the past few months the lack of contact with readers has taken its toll.

I guess all writers doubt themselves, unless and until they’re clearly successful and maybe even then. However good your original idea, and however happy you may be with the plan in your head or on paper, there comes a point somewhere in the middle of the first draft when you wonder why on earth you’re doing devoting all your spare time to this project, and whether it’ll be worth it.

At that stage, it’s really helpful to have a way of refreshing your self-confidence, – especially that part of your self-esteem particularly linked to your writing. And that’s what’s been missing, because I simply couldn’t reach readers in person for quite a while.

Today was a chance to put this right. It meant a three hour return drive, and not long to talk with quite a small group, but I did so enjoy it. And when some of them began to talk about reading my books, I realised yet again how much I need that feedback.

One of the people asked me, ‘Do readers write to you, or let you know their reaction to your books?’ And the answer to that was ‘No, not much, and I wish they would!’ It’s hard to know how many people out there have read my stuff. Once the books have gone to the distributors and the shops they are beyond my view. I know that books get handed around : sometimes readers tell me with pride how many people they’ve lent my books to! I don’t know how many people get copies from the library. Simone-Forti-1024x576Nor do I know whether readers are more forthcoming with feedback for other writer’s books. I’m not myself, I realise. I may love a book, talk about it, delay finishing it because I’m enjoying it so much. But I never think of telling Claire Tomalin, or Hilary Mantel, or Ann Cleeves, or Andrea Levy how much I love their work, and why.

And there is another problem, of the relative isolation of many self-published authors like me. We rarely get reviews, or awards, or mention in the conversations of the regular book world. I could do something about this, I know. I could read and respond to more blogs and hope that the effort is reciprocated. I could actively seek more reviews on Amazon, although very few of my sales come through that route. I could be more active in the various writers’ networks. But time spent on all that seems like time off-task. My priority as a writer is to write.

As my life returns to normal I’ll probably get out more, and meet more of the people who read my stuff. Those direct conversations are obviously important to me, and I’ve been missing them.

 

 

Do villains need likeable traits?

Maybe it’s the optimist or the humanist in me, or just naïveté, but I have trouble reading or writing about a character who is unquestionably and irredeemably wicked to the core.

I recognise that such characters are can be useful to a simple story.

baddy imageFrom pantomime onwards, everyone enjoys booing the villain and seeing her/his downfall, and the same is true of some modern psychological thrillers so that the fear can be cranked up as the ‘goodie’ (or ‘less baddie’) is faced with an implacable foe. Sometimes it’s their very badness that makes the character entertaining: the Devil in Milton’s ‘Paradise Lost’ is probably the most interesting being in the work. But I still prefer to introduce some nuances. Weakness in the villain may produce a lower level of fright, but it can add to the tension in more subtle ways.

 

My villain in my current ‘work in progress’ is a formidable person, brave, resourceful, risk-taking, committed to his vision of a family, even if that’s delusional. He is also violent, self-centred and unable or unwilling to consider the long-term outcomes of his behaviour.

boy in prison

Apparently this last is the fundamental flaw in many young men who find themselves incarcerated: a colleague of mine who worked with young offenders was struck by the high proportion who seemed not to understand the steps along the road that had led them to conviction and imprisonment.’How did this happen?’ was their cry, and the answer was found not in their own behaviour but in ‘bad luck’, conspiracies and the actions of others, not themselves. I think in ‘eduspeak’ it’s called ‘external attribution’ and is a factor in many negative outcomes for students.

If a villain is likeable at all, I can find the emotional and moral ambivalence which I’m after in both my reading and writing. My interest in seeing both sides of people and situations is not universal: it doesn’t, for example, encompass the current President of the United States for whom I cannot find anything but contempt. But almost everyone else has some traits that might be deemed likeable, or at least understandable.

I suspect that some of my readers like things to be more straight-forward, and are shocked to discover some of the frailties of characters they want to like. such as Jessie Whelan in my first novel ‘A Good Liar’. The title of that book was chosen deliberately as a play on ‘good’ in relation to lying: Jessie has to be an effective liar, but is still a good person. I expect those readers may be similarly anxious about feeling just a tiny bit sorry for a person who does bad things. Never mind. That’s just the way it’s going to be.

 

Do you plan your novel in detail, or not at all?

‘Are you a planner or a ‘pantser’?’ is the question. Being a planner is obvious: the alternative is to ‘fly by the seat of your pants’, hence the use of this odd word. (I could elaborate on the origin of this phrase, but not right now.)creataive-brain1

If you’re writing non-fiction or for academic reasons, planning the order of your piece is pretty crucial. Can you imagine an instruction manual written like a novel? But when you’re writing fiction as I am now there are more choices to be made. The ‘pantsers’ make various claims for their preferred approach. Once you have strong characters, they say, these characters will take over and influence the direction of the plot. Another ‘pantser’ rationale is that half the fun of reading mystery, thriller or crime fiction lies in not knowing how the story will end, and the writer needs the same. ‘Where’s the fun in writing?’ a well-known crime writer asked me, ‘if you already know how it’s all going to turn out?’

Could it be that different fictional genres encourage different approaches to planning? If the story is principally character-driven, then surely the development of the characters during the story will drive the shape and narrative of the story. But crime fiction is surely different, isn’t it? Unless the author is capable of holding a mass of detail suspended in her head without the need to write it down in advance. The final stages of a crime story are heavily dependent, it seems to me, on the detail. This could be about ‘chronology’ – when exactly did certain events happen, and in what order? Or it could be about forensic detail and its role in the denouement.

Specific things said or done and mentioned, or not mentioned, in the text are what the reader relies on to work out what actually happened. That’s part of the challenge of crime and mystery fiction: it’s a game between writer and reader, dependent on the careful planting of clues which are then spotted and interpreted by the vigilant reader. If that’s the heart of the genre, it’s really hard to envisage how the writer could succeed without planning.

I need to plan. I wrote my first novel without a proper plan and got into a terrible mess as a result. It took two years to disentangle the web of plot, sub-plots, plan_novelconfusions and unnecessary scenes and characters, and once or twice the whole thing nearly ended up in the bin. Never again, and as I turned towards crime fiction the need for planning became more intense. There’s still fun in working out how all the threads will tie together, and how the reader will be keep on turning the pages, but the fun’s now in the planning, not in the actual first draft.

The planning takes time, going back and forth, adjusting, adding detail, making sure the backstory fits together and propels the action forwards. For the structure of the story, that’s the creative stage. When the first draft is started, following the narrative structure established in the plan, then the creativity of language, dialogue and setting are to the fore. For me, it’s the plan that enables me to write quickly and fluently: without the detailed outline I’m constantly stopping and starting, losing the flow.

So, are you a planner or a pantser?

In next week’s post, I’ll try to explain how I actually plan. It’s pretty messy!

 

When is the author not really the author?

Two things are on my mind about this question: both of them were prompted by recent encounters with writers.

The first example comes from an author explaining his/her writing process. This writer finishes the first draft and gives it to three ‘readers’ for comment. Their suggestions are incorporated into the next draft, which then goes to the ‘editor’ for further suggestions, and here again some at least of these are used to produce the third draft.

writing-group

In this particular case, the text has now been developed by five people, but still it is considered to have been ‘authored’ by the original writer, who said –  in jest? –  that the names of all those who had contributed should perhaps be on the cover alongside the author’s name.

It may have been a throwaway remark, but it provoked my question about when the author’s apparent work is more, or less, than the author’s actual work.

In this particular case, the author is very well known and sells huge numbers of books all around the world. The first readers the author uses are people responsible for selling the author’s books in various countries. It is in their interests, therefore, for the book to be as attractive as possible, to increase the sales and their profits. They would not expect payment or acknowledgement for their work, as they are actually employed to maximise sales, and might even benefit financially from doing so.

The editor’s role is slightly different, one assumes, and concerned with the intrinsic quality of the book rather than only its commercial appeal. Prompted by the editor, more rewrites are undertaken by the author, and after some further discussion and polishing the text is sent for the final stages of editing and proof-reading. When it is printed and sold the author might/will acknowledge the role and assistance of all these people, but the reader will still believe that the author with their name on the cover actually wrote the book. In fact, it was most likely the author’s name, not the title, cover or subject matter, that made the reader buy the book. It has almost become a conspiracy of silence, to preserve the image of the author’s sole responsibility for the book’s final form.


The other nudge to my thinking about this issue was a recent journalistic fracas surrounding an article about a well-known British ‘celebrity’. This person had written a  new book and as part of the promotion was interviewed by a journalist. When the piece was complete, the celebrity and her agent leaned on the publishing editor of the magazine to change the article, to make it more favourable to the image they wanted to project and include more positive reference to the book. The journalist was outraged that this was agreed and her article was changed in this way, without her consent – so outraged that she insisted that her name be removed.

OK, these are different ‘genres’ of writing with different protocols. A key difference is that in the first case the author requests and welcomes amendments to her work, and in the second case the amendments were neither sought not agreed. But clearly the line between apparent and actual authorship is being blurred, and in each case the reader is probably unaware of what has happened behind the scenes.

Does it matter? Is the reader being duped?