Local or global promotion?

The story so far… I tried putting one of my books on the Kindle free list. 115 copies were downloaded, and quite a few readers were reading ‘pages’ during the four days of the promotion and shortly afterwards. No way of knowing whether there will be a longer term impact on sales.


downloadLast week I tried another of KDP’s suggested strategies, where the price gradually increases over four days – I think. Seemed complicated, but I gave it a go with another of my books and kept my eye on the ‘promotion’ results. Nothing. Nada. Nichts. Not a single download, at any of the ‘staged’ prices, and no impact on the ‘pages read’ numbers. I deliberately didn’t do a lot of Tweeting etc about the ‘promotion’ as I wanted to see whether price alone was the reason for people choosing to download.

The conclusion of these two deeply unscientific investigations is that you can guarantee a high level of interest in your ebook only if you give it away, for free. I find that pretty depressing.

In the past week I’ve experienced another form of ‘promotion’, which started small and then stepped up. Much of my readership is based in Cumbria, where all my books are set. Many of my readers are pre-digital, and the limit of their internet engagement will probably be Facebook, reading but not posting. There’s an FB page run by a a group in my local town and I use it to check dates, events, things for sale. I posted that my new book would be out on June 6th and a few details about it, and the post was shared quite widely. One of the people who saw it was obviously a local reporter looking for a story, and he rang me and asked a few more questions. The exchange took about five minutes and I thought no more about it.

The following day, this was the front page of the North West Evening Mail, based in Barrow-in-Furness and read all over South West Cumbria. There was a fuller article on an inside page, with quotes from my website and more information. It doesn’t raise my international profile, but the people who read this will get their signed paperback copy and pay the full price on the cover. Maybe thinking small and local is the way to go.IMG_0637

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2 thoughts on “Local or global promotion?

  1. Hi Ruth

    My experience of reading and downloading eBooks is that usually the freebies (and even sometimes the 99p deals are cr*p and not worth reading). I’d far rather download a trial chapter or two and pay a bit more for a book worth reading. These days I tend to use the library’s free Borrowbox service for eBooks as I’ve invested in a lighter and easier to handle tablet, ditching my iPad and Kindle Paperwhite. So I get the best of both worlds – mainly good quality freebies courtesy of my library, and paid for eBooks when I don’t mind paying for quality! I’m looking forward to reading your latest novel! 🙂

    • That’s encouraging, Catherine, thanks. My new ‘Burning Secrets’ book is out, and you can find the paperback on my website. If you want to wait for the ebook, it’ll be published by Fahrenheit Press as with my other crime fiction novels and out soon, not sure of the exact date yet.

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