If you click on the link below you’ll hear an interview I did with Paul Teague about my ‘self-publishing journey’.
Part of that interview, towards the end, deals with the business of ‘promotion’ – how do people get to know your book exists? That was a question I asked myself right at the beginning of the process, having decided that writing for myself, or just for friends and family wasn’t going to be enough for me: I wanted people to read my stories and realised that I would have first to let them know the books existed and then to encourage and enable them to find and buy them. This would have been an issue for a traditionally published book too, but the publishers have more to spend on promotion than I could afford. So, how could I promote my books at minimal cost, in order to get sales and a readership?
When Paul Teague asked me about this aspect of the project, I realised how much I’d learned along the way, and that I’ve become increasingly pro-active. If I wanted to get on local radio, I had to ask the presenter and producer to have me air-time, and did so. If I wanted a review in a local magazine, I asked for that too. Sometimes it didn’t work, sometimes it did, but it was always worth asking. Just before the new book – working title ‘Truth Will Out’ – appears in November 2016 I will send an ‘Advance Information’ sheet to my all current sales outlets and local media. This will have all the details of the new book, cover image, ISBN, synopsis etc, to alert them, and through them their customers/listeners/readers. Hopefully this will generate people willing to buy when the book is launched. It all helps. And if the local media pick up the same information, they will help too with a short piece, or a photo, and that increases the coverage. After all, you’ve given them information to fill their pages, which is what they want.
There are so many ways to promote your work beyond the usual FB page and repeated announcements on Twitter. If your work appeals only to an internet and social media savvy clientele, that’s where you pitch it, but you may need a much more wide-ranging promotion strategy. For my Cumbria-based fiction, local people and visitors are main main pitch, and a regular visible local presence helps.
If you’re going to self-publish, ask yourself – how will people know my book exists, why should they buy it, and how can I make that easy for them? It’s not rocket-science, you just have to think it through from the buyer’s perspective, not your own.